June 28, 2013

#WARONMEN: Amid fury, Clorox pulls post insulting new dads.

Just when you think derogatory stereotypes about dads are on the decline as fathers take a more hands-on role in child-rearing, along comes an online posting by a major brand that shows not everyone got the memo.

And this one — published, then pulled, by Clorox — charts new terrain in depicting first-time fathers as clueless buffoons.

“Saying ‘No-no’ is not just for baby. Like dogs or other house pets, new dads are filled with good intentions but lacking the judgment and fine motor skills to execute well,” it reads.

Somehow, it manages to get even more offensive from there.

Read the whole thing.

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