MICHAEL WALSH: FIGHT ON.

Advice to the RNC: Don’t “re-brand.” Fight.

That’s it. Fight. Fight them on every front, fight them in every state, fight them on television and in print and on the airwaves. Confront them at every opportunity, seek out and embrace conflict, and fear not bullies like Chuck Schumer (the living embodiment of the Lefty Sneer), Dick Durbin, and passive-aggressive corruptocrats like Harry Reid. Don’t make nice with them, don’t play fair with them, don’t reach across the aisle and above all, treat them and their ideas with exactly the same amount of respect with which they treat yours: none. Contempt is the only language they understand.

Remember that, thanks to Hillary Clinton and the rest of the Alinsky Left, the personal is now political, so get personal; all’s fair in love and war, and politics isn’t love. As Pat Caddell just reminded the GOP, his team plays to win, and doesn’t really much care how it does it — “by any means necessary” is their motto. If you’re not using their own rules against them, you’re not playing the game.

Put them on defense for a change and see how they like it.

Read the whole thing.