December 20, 2012

WHY SANTA CLAUS is a no-show at many malls this year. “When the bulk of a mall’s shoppers are tourists, young singles, and older folks—basically anybody other than moms with young kids—there’s little reason to devote time, space, money, and energy for a large-scale ‘Meet Santa’ section.” He’s just another casualty of plummeting birthrates.

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