THE REAL SOPA BATTLE: Innovators vs. Goliath. “So if ‘content’ vs ‘technology’ doesn’t capture what’s going on in this fight, what does? Well, SOPA makes much more sense if you look at the debate as big companies unwilling to accept change versus the innovative companies and startups that embrace change. And if we accept that startups are created to find new ways to create value for consumers, the debate is actually between the financial interests of ‘big content’ shareholders versus consumer interests at large.”