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The PJ Tatler

by
Scott Ott

Bio

June 28, 2014 - 10:29 am

Aggressive pricing strategy, or the worst fundraising gimmick ever? You make the call.

While conservatives and Republicans have mocked the weak performance of Hillary Clinton’s ballyhooed policy tome, Hard Choices, the Democratic Senatorial Campaign Committee (DSCC) thinks there’s gold in that thar Hill.

The DSCC today ran an ad on the front page of NYTimes.com offering a personalized, signed copy of Hillary Clinton’s new book. It’s FREE, if you win the drawing. (Second prize: A set of steak knives.)

Of course, the real purpose of the ad is to induce you to make a contribution to the DSCC to help elect Democratic senators. If you read the fine print, you’ll see that you’re not required to contribute in order to win a book. But if you enter your name, zip code and email address and hit the “Add My Name” button, you’re whisked to a contribution page, just in case.

In the interest of science, I entered my name and email address, then read the fine print at the bottom of the page. The value of the prize, if I win, is allegedly $35 (although I can get it for $21 at Amazon, with free shipping).

Hillary Clinton 'Hard Choices' free book offer

Ad run on NYTimes.com (6/28) by the Democratic Senatorial Campaign Committee.

I don’t know if Madame Clinton donated copies of her book to the DSCC, or if the DSCC bought copies to use in the raffle as an irresistible inducement to contribute to their candidates. But what did surprise me was the quantity of “grand prizes.” The small print says there will be five (5) winners of a free, signed copy of the book.

The word parsimonious came to mind, but perhaps I should credit them with frugality, a less pejorative word. And perhaps they thought offering seven or 13 grand prizes would cheapen the perceived value of the prize.

Given the popularity of the book and how busy she is promoting it, I suppose I should be grateful they offered even one.

Also read: 

Clinton Finally Finds a Way to Keep Weiner Under Control

Scott Ott co-hosts a news, commentary and humor show called Trifecta on PJTV. He created and hosted the 20-part series on the Constitution titled Freedom's Charter. His satire site, ScrappleFace, spawned three books and praise from Rush Limbaugh, Glenn Beck, Mark Levin and many others.

Comments are closed.

Top Rated Comments   
"The word parsimonious came to mind, but perhaps I should credit them with frugality, a less pejorative word."

The word you're looking for might be "niggardly"--you may recall it from a time when America was a free country.
24 weeks ago
24 weeks ago Link To Comment
I'd pretend to read it for $250,000 per hour.
24 weeks ago
24 weeks ago Link To Comment
I'd have to spend time reading it. I've got better things to do, such as watching paint dry and grass grow.
24 weeks ago
24 weeks ago Link To Comment
All Comments   (39)
All Comments   (39)
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JillPZook
My classmate's sister makes $84 /hr on the computer . She has been unemployed for 7 months but last month her income was $15840 just working on the computer for a few hours.
browse around this website
http:/fox71.com
23 weeks ago
23 weeks ago Link To Comment
Re the link "Clinton Finally Finds a Way to Keep Weiner Under Control";

1. Are they referring to Hillary? If so, I guess that confirms our suspicions.

2. If they are referring to Bill, I think we all suspect that those kinds of criminals are never really reformed.
24 weeks ago
24 weeks ago Link To Comment
It's not uncommon when a politician "writes" a book, for various factions of their political party to order tens of thousand of copies to give away, in order to boost the book's ranking on the best-seller lists. I won't be surprised to see her book offered as a premium for donations to NPR and PBS.
24 weeks ago
24 weeks ago Link To Comment
Second prize was a set of steak knives? Makes more sense if second prize was TWO books.
24 weeks ago
24 weeks ago Link To Comment
I would take one if they paid me $100. Now, to read it… that would be *very* expensive...
24 weeks ago
24 weeks ago Link To Comment
"The word parsimonious came to mind, but perhaps I should credit them with frugality, a less pejorative word."

The word you're looking for might be "niggardly"--you may recall it from a time when America was a free country.
24 weeks ago
24 weeks ago Link To Comment
The only use I can see for her book is nailed to an outhouse wall and to be used accordingly; that's based on it being free.
24 weeks ago
24 weeks ago Link To Comment
TP is too cheap for that to be a realistic use for it, even if free.

24 weeks ago
24 weeks ago Link To Comment
I know plenty of liberals. I'm even married to one. I can't imagine any of them reading Hillary's book. I can see a few people buying it out of a perverted sense of team loyalty, but reading it? Not a chance!
24 weeks ago
24 weeks ago Link To Comment
Unfortunately I have been getting emails and Facebook posts from my female friends who are either diehard lefties or clueless low-information voters encouraging me to buy and read this "important" book from "one of the smartest, most influential women of our time." Gag me
24 weeks ago
24 weeks ago Link To Comment
I read, in a comment somewhere a couple of days ago, that the $14 million dollar advance to the Butcher of Benghazi (Shrillary) was really just a little campaign-contribution-by-another-name for her 2016 presidential run (one of the many ways to get around campaign finance rules)! If it is, it would just be SOP for the Dems (although pretty creative).
24 weeks ago
24 weeks ago Link To Comment
Or, more correctly put, a bribe.
24 weeks ago
24 weeks ago Link To Comment
I'm trying to imagine how dreary one's life would have to be to actually read that crap. Unless someone is on the fence about committing suicide and wants that final push over to the end.
24 weeks ago
24 weeks ago Link To Comment
Part of the business for any political columnist.

They aren't paid enough...
24 weeks ago
24 weeks ago Link To Comment
I get your point, but really, most of them are WAAAY overpaid.

Present company excepted, of course.

24 weeks ago
24 weeks ago Link To Comment
Even if you are part of her camp you have to have some sense that reading her book is a tedious exercise in boredom. The only exciting chapter is when she slaughters her unicorn herds to earn millions cornering the dog food market. Or the chapter where she's an eyewitness to Superman fighting Godzilla.
24 weeks ago
24 weeks ago Link To Comment
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