Public Policy Polling Caught Push Polling to Make Conservative Media Look Racist
October 11, 2012 - 1:58 pm
There’s a reason I sometimes call Tom Jensen’s outfit Public Policy Trolling. That’s what they do. Jennifer Rubin reports:
I spoke by phone today with Wisconsin voter Dave Summers, who lives in the Madison area. He told me, “I got a survey. I don’t normally answer these calls, but I did [this time]. I started out pretty normal — President, Senate.” However, he said it then got weirder. The automatic survey asked if he had a favorable or unfavorable impression of Sean Hannity and Tucker Carlson. He said he was greatly disturbed when the automated call then asked, “Do you believe conservative media want white people to think Barack Obama hates them?” He said, “That bugged me.”
I called Tom Jensen of PPP. He said that it was his poll. I asked whether this wasn’t a classic advocacy poll designed to get a specific answer. He demurred, “Well, we were asking a series of questions about conservative media.” He said that this call followed the posting on Drudge of the 2007 video in which then-Sen. Barack Obama (D- Ill.) talks about Hurricane Katrina and denying aid to residents. He claimed that since conservative media were trying to make an issue of this (in fact most conservative outlets downplayed or ignored the issue), it was important to see whether that effort (to poison the thinking of white voters, I suppose) was “successful.”
The questions on conservative media and on white people were asked at the very end of the poll.
Wasn’t a question that put the conclusion in the question a leading question? “No, it wasn’t a leading question,” Jensen insisted. He then sent over the questions, which for reasons he did not explain were not released publicly.
But of course the question is one that imparts the information to the voter in the most slanted way possible. There are no questions about liberal media or bias. To ask the question is to assume that conservative media are up to make white people fear Obama
Every independent or Republican pollster I asked was shocked by the poll question, though many declined to talk on the record about the work of a competitor.
Here are the unreleased questions. Note Q11 and Q12.
That isn’t polling. It may be actionable smearing.