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Will Neil Young Usher In The Next Breakthrough In The Music Listening Experience?

The Canadian rocker launches his new digital music player on March 12.

by
Chris Queen

Bio

March 10, 2014 - 1:00 pm

pono-players-yellow-blue

The experience of listening to music has changed since I was a child. I’ve survived the 8-track era, as well as the decline and resurgence of vinyl. I had a Walkman so I could take my cassettes anywhere I wanted, and I’ve even had the CD version of the Walkman. The revolution of digital technology allows me to carry my entire collection of music on my iPhone, which is nice, since I don’t have a record player in my office.

Rocker Neil Young is promising the latest breakthrough in music technology with a new music player releasing this week. The PonoPlayer offers 128 GB of music storage (expandable with a memory card).

For those of you who speak audiophile, it’s reportedly made with zero-feedback circuitry and a digital filter that stops “unnatural pre-ringing”. Memory cards will be available for storing and playing additional collections of music.

PonoMusic is the device’s accompanying desktop-based “media management” system, which allows customers to download and sync music to player. They’ll reportedly offer “the finest quality, highest-resolution digital music from both major labels and prominent independent labels”. Their online store will also offer “PonoMusic recommended earbud and headphone products”.

The press release promises “studio master-quality digital music at the highest audio fidelity possible, bringing to life the true emotion and detail of the music, the way the artist recorded it.” Young himself has written, “Hearing Pono for the first time is like that first blast of daylight when you leave a movie theatre on a sun-filled day.” The players will be available for preorder through Kickstarter on March 12.

The questions remain: will customers go for a completely different music player in the era of Apple dominance? Will users go for the odd triangular design and small touch screen? Will digital music fans switch to the Pono Music store when they’re used to iTunes and Amazon mp3? I have a difficult time believing that anyone outside of hardcore audiophiles will go for the new technology – at least not until the price comes down.

All Chris Queen wanted to be growing up was a game show host, a weather man, or James Bond. But his writing talent won out. By day, Chris is a somewhat mild-mannered church communications director, but by night, he keeps his finger on the pulse of pop culture and writes about it. In addition to his Disney obsession (as evidenced by his posts on this website), Chris's interests include college sports -- especially his beloved Georgia Bulldogs -- and a wide variety of music. A native of Marietta, GA, Chris moved with his family as a child to nearby Covington, GA, where he still makes his home. He is an active charter member of Eastridge Community Church and enjoys spending time with family and friends. In addition to his work at PJ Media, Chris spent nearly a year as a contributor to NewsReal Blog. He has also written for Celebrations Magazine and two newspapers in Metro Atlanta. Check out his website, www.chrisqueen.net.

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All Comments   (10)
All Comments   (10)
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The ONLY chance this product has is to license the technology to Apple for inclusion in it's devices. If it really works the way that they say it does, then it will be worth a fortune to them, and Apple will be able to sell it to the world.

However, if they "go their own way", then they will vanish into the mysts of history, never to be heard from again! (Remember, Betamax was 'better' than VHS, too!)
35 weeks ago
35 weeks ago Link To Comment
if the quality is better, it has a chance
36 weeks ago
36 weeks ago Link To Comment
No it doesn't, this is a niche product only. If the vast majority of people wanted the best quality over convenience mp3 would have died off by now. Most people are not going to carry around a extra device in addition to the smart phones and tablets they already have.
36 weeks ago
36 weeks ago Link To Comment
Niche products don't necessarily mean failure.
36 weeks ago
36 weeks ago Link To Comment
Yea I am sure everyone with a smart phone will stand in line to get one.
36 weeks ago
36 weeks ago Link To Comment
I hope ole Neal will remember, Southern Man don't need him around, anyhow.
36 weeks ago
36 weeks ago Link To Comment
CBS reported that he died a couple of years ago. At age 82. And that he walked on the moon.

http://blog.billlawrenceonline.com/2012/08/26/a-headline-to-live-in-infamy.aspx
36 weeks ago
36 weeks ago Link To Comment
I manage my music collection fine without help, thanks.
36 weeks ago
36 weeks ago Link To Comment
A triangular cross-section makes it inconvenient to carry.
36 weeks ago
36 weeks ago Link To Comment
It sounds like a really neat idea for 1999.
36 weeks ago
36 weeks ago Link To Comment
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