4 Reasons Americans Don’t Care About Cars Anymore
Autos today are a far cry from the raw Shelby Cobra, venomous Dodge Viper, and classic Chevy Corvette — all dynamic designs of their time.
March 2, 2014 - 4:00 pm
Editor’s Note: This article was first published in February of 2013. It is being reprinted as part of a new weekend series at PJ Lifestyle collecting and organizing the top 50 best lists. Where will this great piece end up on the list? Reader feedback will be factored in when the PJ Lifestyle Top 50 List Collection is completed in a few months…
Automobiles are everywhere, so it might come as a shock to some that the culture surrounding their creation and appreciation is dying. America has a long, rich history with the automobile — to the extent that you could call it a love story. Many a man and woman have been bewitched by the thundering horses under the hood, the smell of rich leather, the pulsing power felt underfoot, and the consequential adrenaline rush from a short spin around the block. The automobile is an essential piece of the cultural fabric of America. We helped to invent it, fine-tune it, unleash it… and, in the end, we fell in love with it. Owning a car became a source of pride, as well as a symbol of success and freedom. What’s more American than the image of a green, 1940s Chevy pick-up driving down a stretch of Route 66, a tan arm resting on the rolled-down window, fingers feeling the wind? It makes you want to yell, “America!” and go drink a Coke on the 4th of July.
Unfortunately, I’m not so sure this vision is a reality anymore. The vibrant love between car and man that inspired an entire culture of auto devotees now seems to be dwindling. The gear-head enthusiasts will always motor on, I am sure, but what happened to the average American? Simple respect and appreciation for the metal beast has shifted to sheer disinterest in cars. The following is the sad, draft-obituary of America’s car culture…