Over the weekend, Disney Parks announced a ticket price increase for Walt Disney World, effective this week. From the Orlando Sentinel:

Disney’s Magic Kingdom guests will have to fork over a few extra dollars for single-day park admission.

The tickets will cost $99 for adults and children 10 and up.

This $4 price hike keeps Magic Kingdom the most expensive Disney park.

A one-day ticket for Epcot, Animal Kingdom and Hollywood Studios will go from $90 to $94.

“Our pricing reflects the high quality and breadth of experiences we offer and our ongoing commitment to investing in our parks,” Disney spokesman Bryan Malenius said Saturday. “We offer a variety of ticket options that provide a great value, and find that most guests select multi-day tickets that offer additional savings.”

This increase was the second in less than a year. The company did not announce a hike in prices for Disneyland on Saturday, but insiders expect an increase in the not too distant future.

Many of the Disney fans I’ve spoken with bristled at the higher prices, but it’s worth noting that purchasing multi-day ticket packages can ease the blow a little – and the no expiration option, though expensive, allows guests to save tickets for years at a time.

Over at Theme Park Insider, Robert Niles put the price hike in perspective:

As long as more people keep going to the parks each year, theme parks will keep increasing their prices. Disney World’s attendance is up, so it’s just supply-and-demand for Disney to raise its prices. If you think Disney World’s gotten too expensive, don’t bother complaining. Disney’s looking at attendance numbers when setting prices, not people moaning online.

The fact of the matter is that dyed-in-the-wool Disney fans and other guests who really want to visit Walt Disney World will suck it up and pay the higher ticket prices. Even with the increased admission, Disney World still provides a tremendous value.