Forget LBJ’s ‘Daisy’ Ad. Watch Goldwater’s Campaign Film Choice
Go-go dancers! Harlem riots! Church bells! John Wayne! Would Barry Goldwater have won in 1964 if this film had aired more than twice?
January 29, 2014 - 4:00 pm
I haven’t seen the new documentary MITT and I’m not sure I can bring myself to do so.
Living in the real-life aftermath of Romney’s failed presidential campaign is depressing enough without sitting through a cinematic autopsy, too.
Some say that if this documentary or something like it had been screened before election day, Romney’s chances would’ve improved.
Obviously we can’t know that for certain.
I feel more confident declaring that had an infamous but little seen Barry Goldwater campaign film called Choice aired in 1964, he still wouldn’t have won.
Americans weren’t going to dishonor their recently assassinated Democratic president by failing to vote for his successor. Period.
It didn’t help that the elites had successfully painted Goldwater as a racist, warmongering loony.
(Here’s an exhaustive history of the Democrats’ legendary “Daisy” commercial that made such a libelous liberal case against the Republican opponent — for one thing, it was Democrat JFK who brought America closest to nuclear war.)
That aside, the fact is:
Millions of Americans who educated themselves about Goldwater still found his real views too radical.
So had he allowed the wide release of Choice, the election would’ve turned out the same way.
The real question is:
If this long-form commercial had aired more than twice, how would it have colored public perceptions of the Republican Party into the future?