As Americans become more politically polarized will we choose to patronize or avoid a store, brand, product, or restaurant based on that corporation’s political activity?
For example, if you are an active Democrat would you avoid Walmart if you knew that their corporate contributions lean towards Republicans?
You could go to Target instead, but their contributions also help fill the GOP coffers.
If this information leaves you feeling in a blue state and you want to shop that way, then head on over to COSTCO where Democrats receive 99% of all contributions.
How about if you are planning a trip to Disneyland and discovered that so far in the 2012 election cycle Disney has made $575,000 in political contributions with $411,000 or 77% going to Democrats. Would you change your travel plans?
Is it important for you to know whether the company you are supporting is an R or D before you hand them your hard earned after-tax dollars?
Besides donations, does the relationship between a company and the President of the United States affect consumer behavior?
A few years back when shopping for a new car, I refused to even consider a GM model because in no way was I was going to support “Government Motors” any more than my tax dollars already had.
It turns out I was not alone in this thinking. Recently the New York Times revealed that in the first quarter of 2012, in a survey of 30,000 Americans shopping for new vehicles, 32 percent said they would not consider a GM car because of the 2009 U.S. Government bail out.