SOME USEFUL THOUGHTS ON JOURNALISM AND "DOING GOOD," from Amit Varma:
I'm one of those who takes the dharma of being a journalist seriously, believing that the vocation brings with it certain responsibilities – but I don't think activism is one of them. The practical argument for that is that if all journalists took up activism for the causes they believed in, the good ones would eventually have no time left to actually write. More importantly, I believe that the function journalists ideally perform, of providing information and insight, is too important to be diluted by anything.
If more journalists believed that their craft was that important, they'd be less willing to dilute it with efforts to shift opinion, wouldn't they?