August 28, 2014

A WHILE BACK, I suggested that conservative moneybags should be buying women’s magazines.

Here’s more evidence: Women to GOP: Get with the times.

Women think the Republican Party is “intolerant,” “lacking in compassion” and “stuck in the past,” according to a new report from the Karl Rove-backed Crossroads GPS and American Action Network.

The report, provided exclusively to Politico, shows that women by and large are turned off by GOP policies, especially women in the Northeast and Midwest. Not only that, but policies the GOP thought would be wins for the party among women, such as support for charter schools and offering women flexibility in the workplace, were “the least popular policies among female voters,” according to Politico.

This is no surprise, because woman-targeted media all repeat this message over and over again with almost no contradictory messaging in their media universe. And as long as that is the case, it won’t do the GOP any good to change its policies, because whatever it does will be presented as intolerant, lacking in compassion, and stuck in the past.

Advice to GOP bigwigs: Read Myrna Blyth’s Spin Sisters, then hire her as a consultant or something. And if you don’t have time to read the book — though you should — here’s your cheat-sheet summary from Cathy Seipp.