July 9, 2014

A LOYAL CUSTOMER BASE IS POLITICALLY VALUABLE: Uber’s Brilliant Strategy to Make Itself Too Big to Ban. “The more riders Uber can get in its cars and accustomed to having its push-button convenience as an option, the less incentive politicians have to stay on Uber’s case. By drastically lowering its prices, Uber is doing more than increasing its customer base. It’s cultivating constituents — the people who will complain when someone in power tries to take away their Uber.”