March 27, 2014

THE RISE AND FALL OF PROFESSIONAL BOWLING.

There was a time when professional bowlers reigned supreme.

In the “golden era” of the 1960s and 70s, they made twice as much money as NFL stars, signed million dollar contracts, and were heralded as international celebrities. After each match, they’d be flanked by beautiful women who’d seen them bowl on television, or had read about them in Sports Illustrated.

Today, the glitz and glamour has faded. Pro bowlers supplement their careers with second jobs, like delivering sod, or working at a call center. They share Motel 6 rooms on tour to save on travel expenses, and thrive on the less-than-exciting dime of beef jerky sponsorships.

Once sexy, bowling is now synonymous with cheap beer and smelly feet. In an entertainment-saturated culture, has the once formidable sport been gutter-balled? What exactly is it like to be a professional bowler today?

This is troubling, given that I once compared blogging celebrity to bowling celebrity. Then again, blogging stars have never been paid twice as much as NFL stars, or flanked by Sports Illustrated groupies.