21ST CENTURY RELATIONSHIPS: The Care And Keeping Of Potential Husbands. “A 2010 report by advertising giant Havas Worldwide on contemporary gender dynamics describes the increase in female craving for traditional masculinity. . . . Women want a lot, but what are we willing to give in return? By becoming a provider of emotional support and loyalty, you signal your quality as a long-term partner, and potentially knock out three reasons to delay marriage. Relatively few women are even aware of what men are feeling, much less sensitive to their needs, so by stepping up you distinguish yourself from the pack right away.”