March 29, 2013
WHY YOUR KID CAN’T GET A JOB, as explained by Michael Malone of Forbes and Silicon Valley marketing executive Tom Hayes:
So what is a kid today to do? One answer is to establish a powerful personal brand independent of work experience. Not just cobble together a few starter jobs, but pursue their own aspirations – and then learn how to define them and market them to the corporate world. Another answer is to take advantage of being a digital natives and build new kinds of networks – and a sharing economy – and find jobs for each other and hire amongst themselves. Freelancing is likely to be their future anyhow, so why not start and learn the skills (from DIY bookkeeping to marketing) of being an entrepreneur now? Young job hunters need to rethink their social media presence. Social proof is critical to employers. Ditch the frat party photos, avoid the drunken tweets. Turn your public social media presence into a showcase of your personal brand and portal of interests and skills. Connect the dots for the prospective hiring manager. The best way to combat a thin resume is with photos, video, endorsements. Be unusual and memorable: if, for example, you reached Level 60 on World of Warcraft, tell your future boss why that means you have monster leadership skills. And, show you have a big and growing network that comes with you when you get hired.
Read the whole the whole thing, and then pass it along to someone who either needs the advice personally, or has kids who would benefit from these suggestions.