CONSUMER PREFERENCES: “Letting women ‘test drive’ larger breasts before a boob job has led to them picking even bigger implants.” “Women who see what life is like with larger breasts (by wearing a big padded bra) end up choosing, on average, breasts 30% larger than what they originally thought they wanted. They tend to come in thinking a C-cup would be right, but end up seeing the D-cup as preferable.”