HOW’S THAT CONTRACEPTION ISSUE WORKING FOR YOU?

Both men and women rate “government policies on birth control” as the least important question in 2012, and 63 percent of them don’t even know where Romney stands on it. About the same proportion dislikes Romney’s position (24 percent) as much as they do Obama’s (25 percent).

On the other hand: “The real gender gap in the USA Today poll is that men think the deficit is the most important issue while women think it’s health care. In short, independent women voters are more exercised about the GOP’s opposition to ‘Obamacare’ than they are its objection to free contraception.” But how many of them, given how generally unpopular ObamaCare is?

Related: S.E. Cupp: Don’t blame Republican men for gender gap: Women seem to prefer big government — and that’s too bad. “When the Eurythmics and Aretha Franklin recorded the song ‘Sisters Are Doin’ It for Themselves’ in 1985, I doubt very much they had that sentiment in mind.”