October 2, 2010

BESTSELLING AUTHOR SETH GODIN gives up on traditional book-publishing. I’m not sure I’m ready to go that far — Army of Davids was pretty good to me — but I can see his point: “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging to get people to go to a store they don’t usually visit to buy something they don’t usually buy, to get them to pay for an idea in a form that’s hard to spread … I really don’t think the process is worth the effort that it now takes to make it work. I can reach 10 or 50 times as many people electronically.”