BYRON YORK: For Obamacare supporters, judgment day approaches.

Voters simply aren’t buying the Democratic case that health care reform will insure more than 30 million currently uninsured people and save money at the same time. And when they think about their own health care, people worry that reform will mean less, not more, availability of care, and at a higher cost.

Faced with that bad news, the pollsters came up with several recommendations for Democratic candidates. When talking about Obamacare, Democrats should “keep claims small and credible.” They should promise to “improve” the law. They should avoid talking about policy and stick to “personal stories” of people who will benefit from Obamacare. And above all, the pollsters advise, “don’t say the law will reduce costs and deficit.”

It’s a stunning about-face for a party that saw national health care as its signature accomplishment. “This is the first time we’ve seen from Democrats that they clearly understand they have a serious problem in terms of selling this legislation,” says Republican pollster David Winston.

Yeah, it’s not working out that well.