David Lynch Disguises an Ad for His New Coffee Company as a HuffPo Blog Post
When I clicked to read a blog post about filmmaker David Lynch’s coffee obsession at Huffington Post the last thing I expected at the end was an advertisement for a new Lynch-branded coffee:
I contacted the company that made it and together we worked on slight variations for a house roast, a decaf, and an espresso blend. This became the David Lynch Signature Cup Coffee. And I really like it very much. My friend who came over today had a decaf cup and said it tasted very good. I now drink about seven large cups per day, and I really look forward to each new cup.
Maybe there’s not an idea in every bean, but for me there are many good ideas hiding in coffee.
I don’t begrudge the need to make some money online — and certainly HuffPo is probably getting a cut of Lynch coffee sales they refer — but come on, the publication owes it to its readers to at least label pieces like this as “advertorials” instead of try and pass them off as legitimate articles. Surely both Lynch and coffee fans — and I’m both — would have still clicked to hear about the Twin Peaks and Mulholland Drive director’s new venture.
Anyway, we do still learn some about Lynch’s coffee obsession:
For a long time, outside of diners, I drank a lot of instant coffee and I would drink it from styrofoam cups. For many years, I drank probably 20 cups of instant coffee per day.
Twenty cups!
At the heights of my caffeine addiction I never reached that level of achievement but can still envy those whose nervous systems have the hardiness to endure it. While still appreciating coffee I’ve mostly given it up these days save for the rare Starbucks/Coffee Bean/McDonald’s indulgence of some frozen espresso-mocha concoction that really more resembles a milkshake than Lynch’s hot, bitter cup o’ joe.
Anybody else used to drink a ton of coffee and has now cut back? Any hardcore coffee drinkers at Lynch’s Olympian Consumption level care to share with us the secret to their abilities?
Ah yes. Let’s trust the coffee palate of a man who’s swilled down buckets of instant coffee for years! He’ll be the Robert Parker of Coffee Enthusiasts in no time a’tall!
Great point! LOL. Like getting a burger from a man who brags about having eaten McDonald’s daily for years.
wait ! …you are asking for honesty from liberal/progessives/marxists ?
Really!
When I quit drinking almost 20 years ago (btgog) I switched to coffee — a venerable 12 Step “tradition”.
Before Starbucks, there was/is a chain in Canada called Second Cup, which was meant to be the “classy” answer to Tim Horton’s. The Second Cup on Church (besides being immortalized as “The Steps” on Kids in the Hall) was open 24 hours and served as unofficial AA headquarters/meeting place in Boystown.
I got concerned about my coffee consumption and another member said, “Don’t worry about it. That will pass.” It did. I don’t know how many mugs I downed every day but it was a lot. I didn’t try to cut back. It just took care of itself over time.
Today I’m down to 2 “Thank You, George Bush” mugs of homemade Starbucks each morning. In the summer, I refrigerate any leftover and drink “iced coffee” in the morning.
I tend to just go “off” things. After years as a Coke addict, one day I just lost my taste for it (it doesn’t help that the only “real” Coke they make today comes out at Passover.)
Kathy, not that you’d want to go to the trouble, having lost your taste for it, but Coke made with actual cane sugar can be had these days. Costco carries Mexican bottled Coke that’s made that way. I don’t know about the Passover Coke but the “real thing” can be had year-round.
I have a natural masculine suspicion of any undertaking that requires me to learn an arcane language just to order a damn cup of coffee, especially if italian is involved.
I usually get a good kick at Starbuck’s by ordering a ‘large cup of coffee, black’, then listening as that is translated into the universal argot of a ‘Venti drip and would you like room for cream?’ A repeat of ‘black, please’ is usually enough to suggest to the ‘barista’ that their lustrous corporate training to be highly sensitive to the needs of the customer is no replacement for simply listening.
The beneficiary also of many years of sobriety saw me go thru my own stage of drinking ’77′ cups of coffee of dubious quality each day. But recently, my coffeemaker broke and I did not trouble to replace it, nor did I trouble to make my morning joe with any of the various drip contraptions we have around the house. I now do with maybe 3 or 4 cups of coffee each week that I either buy or make myself as an ‘occasion’ and I enjoy my coffee just that much more.
I don’t try to be a coffee elite, but simply enjoy plain, quality unadorned (non-confectionary) coffee.
I had just aquired a taste for black coffee when I joined the Navy in the spring of 1970. In those days, Navy coffee was in packed in 5 pound rectangular tins; in the six years I spent on my first submarine, we would burn one of those in three days just in the engine room pot.
From the time I was 20 until I left the service at 32, I did not measure the volume of coffee I drank in cups. It was more like in quarts and probably averaged 6 quarts daily.
For a brief time, they tried to get us to drink freeze dried coffee, but it sucked so bad that the rews raised hell over it and the supply types were forced to go back to the real deal.
There is nothing like very strong engine room coffee to keep your motor running for two to three days in a refit period, when you are on deadline to get the ship ready to get underway and sleep is not an option. After a few years, the caffein “jitters” never appeared again, even after massive quantities of the stuff. In fact, like other stimulants, you eventually aquire a very high tolerance for it. While I don’t drink coffee by the gallon any more, I still drink at least a couple of cups of it before I go to bed and I sleep like a baby.
Decaf? You’re kidding, right? Might as well drink water as decaf.
One of the worst headaches I ever had was two days after the entire boat ran out of coffee at the end of an extended patrol in the North Sea. It was due to caffein withdrawal. Well, that and maybe one too many days in a 400 foot sewer pipe with 145 other guys without seeing daylight. The secong thing I did after we got back into New London was to drink and entire pot of coffee made to my specs (Most people who drink coffee I make eventually develop a taste for it of just give up and dilute it).
On a destroyer I was on before I went to the Mare Island NPTU, I know for a fact that the overhaul of that ship was largely financed via the exchange of cans of Navy coffee for yard bird services and parts, which we could not get at any price in another exchange medium (actual US currency). Of course, the overhaul was in Hunter’s Point Shipyard, which is located in Vichy San Francisco, so that may be the basis for the value of good old black market coffee.
Is there nothing coffee can’t do?
Coffee and a little Irish whiskey is my martini of choice to this day.
Thank you for your service and for your great comment.
“(Most people who drink coffee I make eventually develop a taste for it of just give up and dilute it).”
Would you be willing to share your methods of coffee preparation? I’d love to highlight it along with your first comment in a new post.
Aww shucks, Dave.
My coffee technique is very simple. 2/3 cup of grounds for a 10 cup pot. I brew it into a carafe at home, because nothing kills coffee as effectively as leaving it open to air and over heat. I also keep my coffee cans covered and refrigerated; coffee left open and at room temperature oxidizes and turns sour, both in smell and taste.
I don’t like Starbucks, as a rule. Over roasting just smells and tastes burned to me. I absolutely love the smell of fresh ground, regular roast coffee. The way I make it makes it taste the way it smells to me, warm and earthy, just a hint of bitter.
My mother’s mother was an Englishwoman named Winifred Alden. She taught me how to make tea, and I suppose it carried over to the way I like my coffee. To her, black tea was too weak if, after pouring a quarter inch into a white china cup, you could see the bottom.
As much as I like the way I make my own, I will drink coffee that has been on the burner for 8 hours and that you could float a horseshoe in, if that’s all that is available.
Why would anyone drink coffee cuz of Lynch? There’s a disconnect there that says having Larry King endorse bulldozers would make sense.
Wake me up when Lynch endorses swine-flu masks. I could use 20 of those if he gives the green light.
When I was first drinking coffee, before I ever spent money on a French press (cheaper and more durable than drips, tastier than percolators), I used a small saucepan: water heated to pre-boil, then drop in some coffee (never really measured), stir once to wet all grounds. After a period of time (a couple minutes or however long while I read some more of whatever book) stir to drop the grounds, then decant through a stainless mesh sieve. Tasty.