Apple iWatch Not the Next Big Thing

That’s what the CEO of Swatch says:

“Personally, I don’t believe it’s the next revolution,” the head of the largest Swiss watchmaker said, according to Bloomberg . “Replacing an iPhone with an interactive terminal on your wrist is difficult. You can’t have an immense display.”

Hayek also noted that watch consumers often buy the items as jewelry items and often like to change them. Such behavior could represent an obstacle for Apple, as the physical style of any potential iWatch would not likely be readily changeable, though the visual possibilities enabled by a flexible display could mitigate that problem to an extent.

It wouldn’t surprise me if Apple were looking into some sort of wearable computer. Actually, it would be shocking if they weren’t. But iWatch? Really? Smartphones, starting with the iPhone, pretty much killed off wearing watches for utility. People who still wear them tend to wear them either as jewelry, or because they aren’t smartphone users. The former isn’t a large enough market for Apple to address, nor is it the kind of market Apple should address. The latter? Maybe someday they’ll buy an iPhone, maybe not. But an iWatch? Probably never.

Also, Swatch is still a thing? Who knew?