Unless You Have Stuff to Do

Jeff Jarvis on how big media is changing:

Perhaps it's as simple as that. Media was institutional. Now it is personal.

By personalizing media, I don't mean customizing it (My Yahoo, Your Yahoo, All God's Children Got Yahoos).

I mean humanizing it, taking on the personalities of people, not of institutions.

It's a lengthy piece, and it's your weekend reading assignment.