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Audi Outed for Promoting Fake Equal Pay Nonsense

Audi of America is jumping on the politically correct bandwagon and running a Super Bowl ad that pushes the “equal pay” lies we hear too often.

The car company’s “Equal Pay” commercial flies in the face of the facts, creates divisions between the sexes, and fails to do what an advertisement should do—make people want to buy the product.

The commercial shows a feisty girl in a drag race with boys as the father narrates, spewing nonsense about how women are devalued in our society.

What do I tell my daughter? Do I tell her that her grandpa’s worth more than her grandma, that her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued less than any man she ever meets? Or maybe I’ll be able to tell her something different.

The commercial ends with “Audi of America is committed to equal pay for equal work. Progress for everyone.”

First of all, if Audi isn’t committed to equal pay for equal work already, then its employees have a host of discrimination complaints to file with the EEOC, because there are anti-discrimination laws that protect people from this kind of civil rights violation.

This was a point made on Twitter, forcing the company to defend itself and undermining the message of its own ad.

So, let’s get this straight once and for all. We’re not talking about “equal pay for equal work.” The issue is a “wage gap,” and there is, indeed, a wage gap between men and women in America. You’ll often hear the statistic that women earn 77% of what their male counterparts earn, but this is actually not true. According to Pew, “based on hourly earnings of both full- and part-time workers, women earn 84% of what men earn.” This has narrowed from 36% in 1980. For younger women today, the gap is even smaller—93%.

What, then, is the cause of the wage gap? According to Pew, it’s not discrimination, but the fact that “women were more likely to say they had taken career interruptions to care for their family. And research has shown that these types of interruptions can have an impact on long-term earnings.”

Surprise, surprise. The wage gap is caused by women’s choices. Progressives are all about a woman’s right to choose, aren’t they? Well, women, more than men, choose to interrupt their careers to take care of their families.

  • 42% of women choose to reduce their hours worked to care for family members compared to 28% of men

  • 39% of women choose to take significant amount of time off compared to 24% of men