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Media Matters Organizes Protest in Front of Fox News HQ for Wednesday

A headline about President Donald Trump is shown outside Fox News studios.

Media Matters for America is organizing a protest in front of Fox News headquarters on Wednesday, according to an action alert on the MMFA website. The protest was timed to coincide with Fox's pre-planned meeting with advertisers and media buyers, "so ad buyers know in person what they're sponsoring when they advertise on Fox News: bigotry and hate," according to the alert.

"Fox News is bad for business," the psychotically anti-Fox MMFA says in the post. Which is rich, because the far-left smear machine has dedicated itself to pressuring businesses not to do business with Fox since its very inception. If Fox News is "bad for business," it's because the obsessed weirdos at MMFA have made it so.

The post continues: "Companies that do business with Fox News are financially supporting the network's toxic bigotry and propaganda. Take action. Tell advertisers to #DropFox."

On Monday, former Obama campaign bus driver/National Security Council spokesman Tommy Vietor urged his podcast listeners to attend the protest:

MMFA thinks it has Fox News on the ropes:

Fox News has lost so many advertisers that the network is having an emergency meeting at its headquarters this Wednesday, March 13 to try to stop advertisers from fleeing the network.

Now is the time to make our voices heard. Sponsoring Fox News is a choice. When companies advertise on the network, they support bigotry, rank propaganda, and dangerous conspiracy theories.

Fox News executives don't care. They have done nothing to hold their talent accountable for the toxicity that they regularly spew. To the contrary, bigotry and propaganda are encouraged at Fox. Enough is enough.

Media Matters is calling the March 13 advertiser meeting "unprecedented."

Every spring, networks have so-called "upfronts", where they sell advertising for the year ahead. In May of 2019, Fox News plans to sell about 60-70 percent of all of its advertising for next year, 2020. This is a really important moment for the network.

But the situation at Fox News is so dire that Fox is not waiting until May.

For the first time ever, Fox News is having an emergency mini-upfront at its headquarters on Wednesday, March 13. At this event, Fox will try to pitch advertisers who have fled that they should come back – especially to advertise on the network's "news" programming – and that their remaining advertisers should increase their buys.

According to Variety, however, Fox News took in an estimated $1.02 billion in net advertising revenue in 2018, and revenue is expected to increase to nearly $1.07 billion in 2019. Despite Media Matters' never-ending ad boycotts, 21st Century Fox in February said its advertising revenue had risen 6 percent in its most recent fiscal quarter.

"No matter when you advertise on Fox News, you support the network's extremism and bigotry," Media Matters huffed in the post. "Quarantining your ads to only a small subset of programs will not insulate your brand from public rebuke when Fox News' next controversy strikes. Both the 'news side' and the 'opinion side' are cogs in the same propaganda machine. The network as a whole is the problem, not merely a few prime-time hosts."

In addition to the protest, MMFA has also reportedly commissioned two mobile billboards to circle Fox News’ headquarters starting at 7:30 a.m. on Wednesday with messages reading “DROP FOX” and “FOX NEWS IS RACIST, BIGOTED, SEXIST, TOXIC AND BAD FOR BUSINESS.”