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'It Was Like An Orgy': Pandemonium Ensues after French Market Slashes Price of Nutella

Pandamonium ensued on Thursday when a French supermarket chain announced that it was slashing the price of Nutella by 70 percent. A half-dozen Intermarch supermarkets were overrun with customers hustling to get their beloved nutty spread, with long lines forming outside stores and violence reported at several locations.

The chain usually sells Nutella for 4.50 euros ($5.60 US). After the discount, the price dropped to 1.41 euros. One employee exclaimed, "70 percent off? That's a steal!"

"People just rushed in, shoving everyone, breaking things. It was like an orgy," one employee told AFP. "We were on the verge of calling the police."

At a store in L'Horme, an employee described the tense scene to Le Progres: "We were trying to get in between the customers, but they were pushing us," he said, adding that one customer received a black eye in the tussle.

Le Progres reported:

In Saint-Chamond, the store is quite small, it is an Intermarché Contact. But the 300 pots left in a quarter of an hour too. "It was fighting. We sold what we sell in three months. On the crate carpets, there was only Nutella," says an employee, who says he has never known that in sixteen years.

"We need another system, we would prefer not to do it. It's more of a nuisance than anything else. We are just intermediate, there is no margin and besides it was not our usual clientele. Our clients, they were crying because they had nothing, "adds the employee, who speaks of" Berezina ".

At the Intermarché de Saint-Cyprien, people fought, they threw themselves on the person who carried the Nutella pots on a pallet.

In Rive-de-Gier, the cell phones were out to film the riot: "They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a blood

Intermarche told AFP that it was "surprised" by the demand and apologized to customers who were inconvenienced.

Ferrero, the company that makes Nutella, said they weren't involved in the decision to cut the price of their product.

"The company Ferrero wishes to recall that this promotion was decided unilaterally by the brand Intermarché," Ferrero said in a statement. They added that the company "deplores this operation and its consequences that create confusion and disappointment in the minds of consumers."

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