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Cleveland Billboards: 'Abortion Is: Good Medicine, Gender Equality, Life-Saving, Sacred'

a billboard reading "abortion is good medicine" in Cleveland, Ohio.

In the new year, the abortion clinic Preterm launched a billboard campaign to reduce the "stigma" around abortion — and it seems to have specifically targeted black neighborhoods.

Preterm reserved sixteen billboards, each with the phrase, "Abortion is _____." Each billboard attempts to associate the killing of a baby inside the womb with a positive word or phrase.

Some attempt to tie abortion with health. These signs declare abortion is "health care," "normal," "necessary," "good medicine," and even "life-saving." Perhaps the individual human being who loses his or her life in the procedure might beg to differ. Women who have struggled with guilt and even some long-term health problems from the procedure might also take a different view. Rapper Eminem even recently released a song apologizing to his aborted child.

Other terms associate abortion with practicality. Billboards describe abortion as "right for me," "safer than childbirth," "a second chance," and "your right." Again, these utterly divorce the truth of the act — that it kills a unique individual with DNA separate from the mother's — from the public image.

Finally, another set of terms associates abortion with a higher plane of morality or existence. Billboards describe abortion as "hope," "a parenting decision," "gender equality," "liberty," "a family value," "a blessing," and even "sacred."

This is not your parents' abortion movement. The days of "safe, legal, and rare" might as well be ancient history for this campaign. According to Preterm, abortion is healthy, practical, liberating, and even noble.

Preterm is essentially establishing a religion of abortion, with the intentional killing of an unborn child the "sacred" act of "blessing" which brings "hope" and "liberty." This demonic sacrament of blood and death echoes the ancient worship of the pagan god Moloch, to whom women would sacrifice their firstborn children.

Preterm's message is arguably Orwellian. The very act of destroying what could be a family is termed a "family value." The act of ending a life is hailed as "life-saving." The decision not to become a parent — by killing your own offspring — is called a "parenting decision."

Perhaps the most disgusting part of this inversion, however, is the utter shamelessness of how Preterm engages in racial targeting. The abortion organization does not even hide the fact it wants to help abort black babies.

"As an organization that has served women and families of all means and identities for decades, we know how race, discrimination, and poverty shape the reproductive lives of our patients. Because of racial injustice, women of color are both more likely to need abortions, and less likely to be able to afford them," the abortion clinic explained in a "racial justice" post on its website.