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What Happened to My Pajamas?

So why then are we shedding our pajamas and becoming PJ Media?

I would be dishonest not to confess to a certain ambivalence, not to mention nostalgia.

But we do have reasons:

For one, the Dan Rather affair is a long time ago now. It’s getting increasingly complicated (and distracting) to explain our name, so that people realize we’re a media company, not a sleepwear outfit flogging Valentine’s Day gifts.

More seriously, choosing a kooky Internet name like Pajamas worked for a time, but we are part of the larger media. We rely on credibility for our opinions and reporting and can no longer afford the luxury of our name being too casual and jocular.

Indeed we have received pushback on the name over the years, pushback that has allowed our ideological opponents to dismiss us or to deny us press credentials often granted other media companies with less reach. Alas, we need a certain amount of gravitas -- although not too much, we hope.

Looking to the future, this name change -- or, more properly, name evolution -- is another way to say that we are here to stay. The stake in the ground that was planted as Pajamas Media has now been hammered in permanently as PJ Media.

This is not to say, however, that we are abandoning our blog roots. In many ways we will be expanding them, bringing in new writers from the Blogosphere on PJM and new talent on PJTV. Look for an improved comments sections too, with greater opportunities for interaction -- and new, lengthier videos for our members with a special emphasis on the Constitution and American values.

The heart of what we are doing is expressed in our new log line: “Voices from a free America.” Yes, that’s a little like Voice of America, but there are significant differences. I call your attention to the plural in voices, because we are many, and sometimes conflicting, voices, and to the word “free,” which is the essence of the country whose foundation and values we wish to preserve.

It’s almost always true on the Internet that change creates dissension. People like the same old/same old even in this newest of mediums. So we expect the new PJ Media name and layout will engender its fair share of criticisms. Indeed we welcome your comments and suggestions. Have at us. (Though please be patient in terms of technical issues for the next day or two, as we sort out the myriad of updates inherent in switching over to the new URL and Website design.)

Meanwhile, you’re free to call us “Pajamas” forever, of course. We may even do that ourselves, internally and with some affection. But like everyone else, we are moving inexorably into the future, always bearing in mind the words of Satchel Paige in the baseball immortal’s Six Rules for a Long Life: “Don’t look back. Something might be gaining on you.”