Parenting

This Hilarious Pregnancy Test Has the Internet Buzzing. Can You Spot the Problem?

 

The Internet is buzzing about this ad for a pregnancy test, which at first glance looks like it features a happy couple learning that they’re expecting a baby. Well, except for one minor…er…MAJOR detail.

According to Adweek, the ad was originally from the Netherlands and dates back to 2011. It was created by a Dutch agency, Etcetera, to promote the Predictor pregnancy test and was featured on billboards at the time.

Viral Pregnancy Test Ad

Chris Sant, who was the art director for the campaign (and is now a senior creative director at J. Walter Thompson Amsterdam), told Adweek, “We didn’t know our ad would go viral after six years! Great!” He added that contrary to what many have speculated, the test featured in the ad was just an ordinary pregnancy test—not a gender prediction test.

“Since Predictor is 99.9 percent accurate, you’d rather depend on the test than your belly,” Sant quipped, although he did admit that the agency did engage in a bit of “advertising exaggeration.”

Now that it’s back in circulation, people are having a field day with it on Twitter:

https://twitter.com/whosalexander/status/823702413471318016

https://twitter.com/LiivBarkeee/status/823709211964096516

https://twitter.com/Inst_4_Studies/status/823817568523788288

Whatever your reaction, you can’t deny this was an effective ad campaign!