The Internet is buzzing about this ad for a pregnancy test, which at first glance looks like it features a happy couple learning that they’re expecting a baby. Well, except for one minor…er…MAJOR detail.
According to Adweek, the ad was originally from the Netherlands and dates back to 2011. It was created by a Dutch agency, Etcetera, to promote the Predictor pregnancy test and was featured on billboards at the time.
Chris Sant, who was the art director for the campaign (and is now a senior creative director at J. Walter Thompson Amsterdam), told Adweek, “We didn’t know our ad would go viral after six years! Great!” He added that contrary to what many have speculated, the test featured in the ad was just an ordinary pregnancy test—not a gender prediction test.
“Since Predictor is 99.9 percent accurate, you’d rather depend on the test than your belly,” Sant quipped, although he did admit that the agency did engage in a bit of “advertising exaggeration.”
Now that it’s back in circulation, people are having a field day with it on Twitter:
These have got to be the two dumbest people alive pic.twitter.com/9onoJEvIzz
— Charles Finch (@CharlesFinch) January 24, 2017
"My unborn baby is PREGNANT?!?"
— Riff Conner (@rifflesby) January 24, 2017
Well, she wanted to make sure it wasn't just that bowling ball she swallowed whole.
— SuicidePrinny (@SuicidePrinny) January 24, 2017
id be shocked too, sometimes i eat to much and assume that that's a food bump
— 💫🍀 (@i_aim_tyga) January 24, 2017
@Pikmingirl joke is on you
It was him who peed on the strip
— Aurailen ~ King Slime (@Aurailen) January 24, 2017
Whatever your reaction, you can’t deny this was an effective ad campaign!