Google Plans ‘Knowledge Cards,’ ‘Newstrition Labels’ to Highlight Credible Sources
WASHINGTON – Google plans to use “knowledge cards” or “newstrition labels” for news articles that appear in Google search results as a way to provide “greater degrees of transparency” for readers and filter out fake news, according to an executive of the company.
“We’ve been using the phrase ‘newstrition’ internally. I use that because it’s not a Good Housekeeping rule that says ‘this is good or bad,’ it says, ‘no, here’s the ingredient information you need to know about the publication, make your own judgment,’” Richard Gingras, vice president of news at Google, said at the Newseum and the Trust Project’s panel discussion last Friday, “Rebuilding Trust in Journalism.”
“So should those knowledge cards about USA Today or Mic have ‘here’s the editorial masthead, here are the editors,’ who owns the publication, for instance. So greater transparency about the organization in and of itself – we think that’s one step,” he added.
Sally Lehrman, director of The Trust Project, said more than 75 news outlets worked on developing “transparency standards” that Facebook, Google, Bing and Twitter plan to incorporate into their platforms. Lehrman said some news organizations such as the Washington Post are beginning to use trust indictors on their published content.
“If you as a news organization provide these types of information, then users can understand where you’re coming from,” she said. “And that’s been one of the problems up until now is that people don’t particularly understand if there is a stance behind the news or not.”