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PJ Media encourages you to read our updated PRIVACY POLICY and COOKIE POLICY.

Texas Bar Sales Up 10 Percent After 'Insensitive' Bathroom Photos of Bruce and Caitlyn Jenner

Men's and Women's restrooms marked with photos of Bruce Jenner and Caitlyn Jenner.

A North Dallas Cajun restaurant and bar caused a storm earlier this month when photos of its men's and women's restrooms went viral on social media. The restaurant marked the men's restroom with a photo of Olympian Bruce Jenner, and the women's restroom with a photo of the star after a gender transition, showing Caitlyn Jenner. Despite controversy, sales at the bar have increased.

"Sales are up over 10% this month versus last year," a spokesperson for Dodie's Place Cajun Bar & Grill told PJ Media. "I track sales everyday. November sales are positive so far."

Dodie's put the signs up in August, but controversy began early this month, after the Dallas Morning News' Dom DiFurio posted a photo of the posters on Halloween.

The transgender movement has pushed the idea that if someone struggles with gender dysphoria — the persistent sense of being "born in the wrong body," particularly the wrong biological sex — he or she can change genders by identifying as the opposite sex and perhaps even surgically "transitioning" in the manner Bruce Jenner did.

Especially following the victory of four openly transgender candidates last week, it is important for Americans to acknowledge gender dysphoria. This does not mean, however, that Americans must embrace the idea that biological sex can be altered — after all, sex goes down to the level of DNA, and is not "skin deep."

In light of these trends, it might be reasonable for Americans to think transgender advocates would be pleased to see the bathrooms marked in this way. After all, Bruce Jenner was born male and he won the Olympic gold as a man. Later, he would transition into identifying as a woman, and even surgically altering his body to fit that identity. By portraying Caitlyn Jenner as a woman, Dodie's could be considered pro-transgender.

Activists did not see it this way, however. The Daily Dot's Ana Valens explained why.

"Obviously, demarcating gender with before and after photos of a transgender person is incredibly insensitive," Valens claimed. "By designating Jenner as a man before her gender transitioning, the images imply that gender is only skin-deep. In reality, science suggests that transgender people experience gender dysphoria because they experience their gender identity psychologically, not just physically. In other words, Caitlyn Jenner was a woman before she began changing her body and her name."

In other words, embracing Caitlyn Jenner as a real woman does not go far enough — Americans must also consider that Bruce Jenner was really Caitlyn all along.

Furthermore, Valens argued that "the images also imply that transgender women have to look or transition a certain way to be seen as women. They have to appear like cis women or attempt to pass through a femme gender expression."