Outrage over Facebook's Intrusive Forced Malware Scans
How does a company that was once was the shining light of Silicon Valley transform itself into one that's becoming despised and cast as a pariah, even by its original investors and employees? Through naivety, stubbornness, greed, and some really poor judgment. Facebook CEO Mark Zuckerberg is on the defensive, as rightly he should be. The company's model was based on exchanging messages among friends using software algorithms that maximize engagement, a system that was supposed to essentially run mostly on autopilot.
Either Zuckerberg never assumed his model could be hijacked, or perhaps didn’t care, accepting the possibility as collateral damage. The mantra at Facebook was based on two words: “maximize engagement.” Each day they'd roll out new changes to the feed and look at engagement. If it went up, they'd make those changes permanent. If it went down, they'd try something else. But recently maximize engagement has become synonymous with maximize outrage and distortion.
And now, there’s a new controversy brewing. WIRED has just reported that Facebook has been blocking some of its customers from accessing their feeds. That’s because they've begun to require users to run a malware scan on their computer, tablet, or phone. While once optional, it's now mandatory, and they decide when it should be done.