'Death' of Planters Peanut Mascot, Mr. Peanut, Is Getting Entirely Out of Hand
Planters Peanuts' top hat and monocle-wearing Mr. Peanut has been killed off in a pre-Super Bowl commercial. It was bound to happen. The cane-waving spokesnut was too classy for the brand and had to go in spectacular fashion.
Indeed, he did.
The commercial features actors Wesley Snipes and Matt Walsh on a road trip in the Nutmobile when they plunge over a cliff (see it below). Mr. Peanut dies to save the others.
There are memorials being set up for Mr. Peanut:
A Kraft-Heinz spokeswoman announced: “It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old. He will be remembered as the legume who always brought people together for nutty adventures and a good time.”
Companies are playing along with the "death" of the mascot. Encomiums for the legume have been coming in from all quarters of American industry.
Snickers weighed in:
The Chicago Bears:
Skippy Peanut Butter:
Ad Week is clearly in on the joke:
Chock Full o' Nuts:
Charlie Tuna thinks he's next:
Kraft Macaroni and Cheese:
Georgia Tech University:
Pop-Tarts didn't get the message:
The Weinermobile drivers were put on high alert:
A "funeral" will be held for Mr. Peanut during the third quarter of the Super Bowl, so you'll need to watch it, naturally.
Unless Mr. Peanut is resurrected in miraculous fashion, we predict that it won't be too long before we get a less classy, politically correct, non-gendered replacement for the peanut icon.
The company has alluded to "having big spats to fill" after the spokesnut's
untimely premeditated death:
Watch the commercial here and predict Planters' next move in the comments below.