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'Bird Box Challenge' Has People Performing Everyday (and Dangerous) Tasks While Blindfolded

By now — assuming you haven’t been living under a rock, or in some sort of dystopian horror scenario — you’ve probably heard of Bird Box. Though critics were less than impressed with the film, fans begged to differ. Bird Box, starring Sandra Bullock, is Netflix’s biggest hit to date with over 45 million accounts tuning in to watch it in its first seven days. The movie’s premise — that catching a glimpse of a demonic creature causes you to see your worst fear and kill yourself — means that Bullock and her co-stars spend much of the movie blindfolded. And this has led to some pretty interesting real-world situations.

At around 10 a.m. on January 2, Netflix tweeted out a warning: “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.” (Boy and Girl are Bullock’s two nameless children in the film whom she is trying to save from the demon.)

The film, it seems, had spawned a challenge. The Bird Box Challenge. What, you may ask, is the Bird Box Challenge? Simple, go about your everyday life... blindfolded. What could go wrong?

Well, pretty much everything. Here’s a guy whose attempt at the challenge landed him passed out at the bottom of a flight of stairs:

And here’s a guy who smacked his baby into a wall:

CBS News posted a compilation of Bird Box Challenge videos that feature people pouring hot coffee, shaving someone’s head, and walking with two small children through the woods, all while blindfolded.

It would funny if it wasn’t so incredibly stupid — and dangerous. But the worst part of it, in my opinion, is what it says about how far people are willing to go for their 15 minutes (or even seconds) of fame.