Why You Should Make Strength Training Your New Year's Resolution
The “New Year’s Resolution” must be one of the most ridiculous of human customs. You identify a problem you’re having, and then you wait until January 1 of the next year to address it, in the spirit of a group-participation event that nobody completes and nobody approaches seriously. You decide that you’re going to quit eating chocolate or stop scratching your feet. You stop until January 5. You’re typical.
In the gym business, New Year’s Resolution business used to be a bigger factor than it is now. Twenty-five years ago, fewer people participated in the fitness industry during the regular course of the year, so more people were free to buy memberships in January they weren’t going to use. Back then, New Year’s business was a significant percentage of the year’s gross, and the leveling off of this spike is really a good thing for everybody. The gym isn’t as crowded with amateurs for the three weeks after their hangovers are gone, and more people are using the gym more of the year.
But if you fall into the category of die-hard NYRers that insist on giving it a shot this year -- again -- let me suggest a different approach this time: strength training.
Training is the systematic approach a person employs to improve a physical ability. Preparing for a marathon, a football season, or a weightlifting meet are examples of training. They require an analysis of the specifics of the task, an assessment of where you are now in relation to where you want to be, and a plan for getting there. The plan and its constituent components are the training. The constituent components are the workouts, and each workout is important because together they produce an accumulation of increasing physical capacity. The plan that controls and directs the process is what makes training different than what you did last year.
Exercising is what you did last year.