Pop Culture's Sexy Double Standard: It's Elementary
The BBC/PBS Masterpiece series Sherlock wraps up its third season this Sunday, much to the chagrin of a fan base that has come to embrace the belief, as "The Woman" Irene Adler explained in season 2, that "brainy is the new sexy." The self-proclaimed sociopath Sherlock Holmes is a character that has turned the otherwise average looking actor Benedict Cumberbatch into an international sex symbol; even religious readers of Christianity Today dig Sherlock's sex appeal:
The show highlights a male hero who breaks our hypermasculine stereotypes while demonstrating qualities we also find in a mature Christian life: Sensitivity to those around us, friendships that support growth, investment into community, and a discerning focus on truth. No wonder he gets our attention.
The "spiritual is sexy" conclusion isn't lost on the show's creator/writer, either:
"The most attractive person in the room is not always the best-looking; it's the most interesting." ...The showrunner emphasizes that his Holmes isn't a Vulcan with no emotions – he's simply decided that things like sex and jokes would interfere with his deduction. "It's the decision of a monk, not an affliction," Moffat says. "It's an achievable superpower."
"It wasn’t like, in all fairness, anyone was salivating over Benedict before he was Sherlock Holmes," he told the University Observer when asked about the newfound popularity of the show among women. "It's a meeting of part and actor I think that makes geeky sexy."
The show's writer went on to admit that this is probably the first time the Sherlock Holmes audience has been "female skewed" despite the fact that more traditionally attractive actors have taken on the role in the past.
Pop culture goes on to obsess over all things geeky, praising Big Bang Theory and Comic-Con to the skies, while establishing a new double standard when it comes to the intersection of gender and sex appeal. Sure, geeky guys can be cute, but it isn't as if Amy Farrah Fowler look-alikes are trolling geekfests to be drooled over. Sherlock may be breaking new ground when it comes to depicting the sex appeal of an intelligent man, but women are still expected to house their brain in their booty.