Measuring Up Outlets For Indie Publishing
Selling Your Writing in 13 Weeks, Week 8
For a long time ebooks were sort of a mirage.
When I attended my first writers’ conference twenty years ago, the publishing world was abuzz with rumors of ebooks and how great they would be.
There were all sorts of panels which in retrospect seem rather silly about how ebooks would change the reading experience. You’d have these integrated “smart books” with lines you could click on to get more background.
Being a notoriously doubtful kind of person, I remember thinking “Uh… not unless people operate very differently from my household.”
There was no way I could lug my monitor to the bathroom or the kitchen.
Besides the whole idea of books with click through points seemed… odd. It might be okay, I thought, for non fiction – while reading a book on, say, glass blowing, I could see the clicking on some link for “older techniques” (still, unless those excursions were brief, it would become disruptive.) However, people were talking about “click through to find the character’s personal history” or “click through for a summary of how they got to this situation” or – more ridiculous – “click through for a map of the land” or schemata of the spaceship or…
I was greener than grass, but I was not so green that I did not know the experience of reading is following the writers’ voice and storytelling ability. As tempting as it is, in the second and subsequent books in a series to cue in the readers who haven’t read previous books without distracting the others, my guess is that the experience would be lacking.
I must have been right. For the next fifteen years, at conference, workshop, gathering of writers and editors, this wonderful idea of an ebook future was brought up. But, like rejuvenation or teleporting, it was a scientific development that was always in the future.
Does this mean nothing happened? Oh, no. Baen Books had a vibrant ebook store, and, as pagers gave way to personal organizers, people started reading on those and on other portable devices. (At the time my own dream device was the Irex Iliad. I was never able to afford it)
However most ebook reading devices were massively expensive, uncomfortable on the eyes, and not used unless you had some special incentive – like traveling a lot. Baen sold comfortably to a segment of the population who liked ebooks, but most other houses – after a few abortive attempts at an ebook department – more or less ignored the whole thing.
The outlet for indie books I became aware of was Smashwords, and the quality of most books posted there, from the bizarrely off-size covers to the writing, reinforced every stereotype of the self-published author.