FIGHTING “WRAP RAGE,” by touting products with “frustration-free packaging.” I’d like to see more of that. They’re also requesting examples, and video, of frustrating, hard-to-open packaging, so you’ve got both carrot and stick. (Via the Insta-Wife).

Plus, praise for Amazon’s effort from Engadget. “At long last, a company with a little clout has stood up and questioned the necessity of those ridiculous hard plastic containers that hold minuscule flash cards and the like.”