OUCH: “According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring advertising expenditures in 1950. ”

UPDATE: Reader Johann Erickson emails: “Last time I put a ‘help wanted’ ad in my local paper, it cost me about $500. I got 6 faxes, 5 were unqualified for the job. I put an ad on Craigslist for free and got about 40 resumes. About 10 qualified for the job. Why would I ever use a newspaper again? Classified ads were the biggest drop, 16.5% or so. Just another dinosaur dying.” As I said, ouch.

MORE: Jeff Jarvis: “The situation is desperate.”

Plus, a recovery plan: “Hire more lefties to report anti-American stories, and whenever possible, betray national security secrets. . . . Avoid at all costs running columns by Mark Steyn and others with dedicated followings.” That’ll work!