SHERYL CROW AND HER TOILET PAPER: I think this is an example of “negative branding.” As I drove home, I heard a local DJ saying that no one will ever be able to listen to her music without thinking of butt-wiping, and then speculating that maybe Lance Armstrong had left her because “she wasn’t diligent enough with the paperwork.” That was the first of many similar jokes.

I don’t think it was part of a well-thought-out PR strategy. . . .