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GET WOKE, GO BROKE? Major Layoffs Are Coming At Sports Illustrated Today.

As NewsBusters spotted in August, “Kaepernick Is Cover Man for SI’s PC List of NFL’s Most Influential People.”

Of course, today’s Sports Illustrated has little in common with the publication that Henry Luce, its center-right creator, began in 1954. Or as Iowahawk would say:


Chaser: Emmy Viewership Falls Under 7M For 1st Time To All-Time Low. Down 32% from last year and 39% from the year before. Plus: “Forget the Monday broadcast of 2018, but Sunday to Sunday, last night’s TV Academy show toppled 36% from 2017 and 56% from the Andy Samberg-hosted night in 2015.”

They don’t like you. They really don’t like you. Or as we say, get woke, go broke.

Bottom line:

GET WOKE, GO BROKE: NASCAR Rejects Gun Ads Due To ‘Gradual Shift on Guns.’

CHANGE: ‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’ backlash.

Advertising is increasingly the battleground of the culture wars, with big brands like Target, Nike and Starbucks copping backlash, and praise, for taking sides in divisive social and political issues like race, gender and sexuality.

But by alienating roughly 50 per cent of potential customers, many brands end up taking a hit to their bottom line — “Get woke, go broke.”

Hey, where have I heard that before?

GET WOKE, GO BROKE: Gillette’s ‘Toxic Masculinity’ Ad Haunts Procter & Gamble as Shaving Giant Takes $8 Billion Writedown.

GET WOKE GO BROKE: Toxic Masculinity Comedy ‘Stuber’ Dies at Box Office.

GET WOKE, GO BROKE: Amazon pullout continues, setting Seattle up for devastation.

GET WOKE, GO BROKE: Did Far Left Politics Contribute to the Potential Downfall of Hampshire College?

GET WOKE, GO BROKE? Mad Magazine to Effectively Shutter After 67 Years:

The beloved satire publication will no longer be sold on newsstands after the August issue, and future editions will no longer feature new content and instead shift to previously published material — with new covers.

MAD Magazine, the irreverent and highly influential satirical magazine that gave the world Alfred E. Neuman, will effectively cease publication some time later this year after 67 years, The Hollywood Reporter has confirmed.

Sources tell THR that after issue 9, MAD will no longer be sold on newsstands and will only be available through comic book shops as well as mailed to subscribers. After issue 10, there will no longer be new content in subsequent issues save for the end-of-year specials (those will be all-new). Beginning with issue 11, the magazine will only feature previously published content — classic and best-of nostalgic fare — from its massive fault of the past 67 years. DC, however, will also continue to publish MAD books and special collections.

On Wednesday night, MAD cartoonists David DeGrand and Evan Dorkin took to social media to confirm and lament the closure of the magazine. The news follows writer Dan Telfer’s tweet earlier this week about being laid off as a senior editor at the magazine.

As Comic notes, it’s tough to be a humor publication in a bifurcated America:

The 2017 reorganization and subsequent 2018 reboot both struggled with finding an identity for MAD in an increasingly satire-saturated world. Between websites that can deliver topical comedy in real time and a fiercely divided American populace who cannot agree on what comedy is because their preferences break down along party lines, MAD struggled to find an elusive niche. When political humor seemed to work, MAD doubled down on lampooning the Trump administration, which earned some critical praise but likely alienated conservative readers as well as putting the magazine in direct competitions with late night shows that were delivering content nightly rather than once every two months.

Although doubling-down on leftwing humor has kept that industry going as their audience increasingly contracts.

(Via Small Dead Animals.)

I WISH HER MUCH JOY OF “GET WOKE, GO BROKE”:  Stephanie Wilkinson: The New Restaurant Rules.

We don’t HAVE to do business with the barbarians. They need us more than we need them. We certainly don’t have to endure their spite, studied insults and violence. Let them dine on each other. Their Dejeuner Cannibal is their natural diet.

BARBIE GETS WOKE, MATTEL GOES BROKE: Barbie maker Mattel ‘is insolvent’ and can’t be ‘salvaged.’

Weird, you would have thought “Hijab Barbie” would have saved them.

GET WOKE, GO BROKE? Facebook Usage Has Collapsed After Privacy Scandals, Data Shows.

Flashback (From Ed): Kevin Poulsen is the symptom, not the disease. “Excuse me, but… what? A reporter from the Daily Beast can just pick up the phone, call up Facebook, and have an official there reveal one of their user’s personal information? How does that work? One might expect that they wouldn’t be doing that for anyone other than a law enforcement official with a warrant.”

YOUR DAILY TREACHER: Bryan Cranston Dedicates Tony Award to Journalists ‘In the Line of Fire.’

But assuming The Hill is quoting Cranston correctly, notice that he specified “the real journalists.” That doesn’t include anybody who reports bad news about Democrats. It doesn’t include Fox News and and the Daily Caller and the site you’re reading right now. It doesn’t include all the people currently being demonetized and deplatformed on YouTube because a vlogger threw a temper tantrum over some mean insults. It only includes the people who agree politically with Bryan Cranston, and who reaffirm Bryan Cranston’s worldview. Only the real journalists are “in the line of fire.”

As Jim notes, “The Breaking Bad star is currently portraying Howard Beale in the Broadway adaptation of Paddy Chayefsky’s 1976 media satire Network, which was revived a couple of years ago to #Resist Trump or Fox News or whatever.”

I doubt anybody on Broadway was self-aware enough to notice that there’s a direct line from Chayefsky’s film, to the 24/7 hard left MSNBC to Trump. Choose the form of your destructor, to coin an Insta-phrase.

UPDATE: Get Woke, Go Broke? Tony Awards Fall to All-Time Ratings Low.

MISTER, WE COULD USE A MAN LIKE DONALD DRAPER AGAIN: “So, Chips Ahoy is now the drag cookie, and Coconut Water wants critics to drink pee. I don’t think they’ve gamed out where this ends. Oh and there’s more!”

As James Lileks writes, “Don’t these guys realize that whatever social capital they accumulate can be washed away in a second by the very people they’re trying to court?”

Get woke, go broke, to coin a phrase.

GET WOKE, GO BROKE? Disney CEO Signals Withdrawal From Georgia Over Abortion Ban.

Walt Disney’s goal in the last years of his life was to make Disneyworld the most family-friendly amusement park on earth. Visiting there last year, I was reminded of the tension between his vision, and those who implement it today. (Not to mention the tension between the Disney parks and other Disney assets such as then-uber-woke-ESPN, and ABC, the House of Stephanopoulos.) I wonder how much longer it can hold?

Related: Walt Disney: American Dreamer (Video).

Related: Ron Howard is making a Netflix movie about Hillbilly Elegy because he wants to be a healer — within limits.

More: Is Bob Iger planning to build a new Disney Resort in Saudi Arabia?

And as one wag tweets today, “Wait until Bob Iger, who recently opened a Disney park in Shanghai, hears about China’s birth and abortion policies.”

GET WOKE, GO BROKE: Gillette Releases Its First Trans Commercial: A Proud Father Helps His Daughter Shave Her Beard. This will win ad awards, but it won’t sell any razors. Which is okay, because Gillette is just one of many institutions run by people who care more about the approval of their peers than about doing their actual jobs.

GET WOKE, GO BROKE: ESPN President: ‘Our Fans Do Not Want Us to Cover Politics.’

GET WOKE, GO BROKE: ESPN President: ‘Our Fans Do Not Want Us to Cover Politics.’

GET WOKE, GO BROKE: Disney put more than $400 million into Vice Media. Now it says that investment is worthless.

JOEL KOTKIN: The Media Have Already Lost The Election.

It’s far too early to predict which party will win next year’s election, but not too early to announce the national media as a clear loser in terms of national influence and prestige.

Pew reports that millennials have become as negative about major media as older generations, with their rate of approval dropping from 40% in 2010 to 27% today. Gallup tracks a similar pattern, finding 70% losing trust in the media, including nearly half of Democrats.

As Trump backers never cease to point out, the Mueller report undermined the supposedly rock solid case for “collusion.” Whatever the truth, a solid majority of Americans believe the Russiagate brouhaha was politically motivated. Some progressives, like Rolling Stone’s contributing editor Matt Taibbi, believe Mueller represents “a death-blow for the reputation of the American news media.”

Ironically, Trump, the man the media wanted to bring down, was largely their creation. At a party in 2016, my wife and I were regaled by a CNN account executive crowing about the company’s strategy of using Trump rallies, at the exclusion of others, to boost ratings. Once having created President Frankenstein, CNN then tried to keep up the ratings by chronicling his disposal — this worked for MSNBC which, unlike CNN, never much pretended to be an objective network. Today, CNN’s audience share has fallen below not only leader Fox, but MSNBC, Home and Garden, Discovery and Food networks.

Get woke, go broke.

GET WOKE, GO BROKE: “Proctor & Gamble are experiencing better than expected profits in every area…except the male grooming products section of Gillette, and few people should be surprised.”

GET WOKE, GO BROKE: Melbourne vegan café that charged men 18 percent surcharge to reflect the pay gap closes down.

From Trip Advisor:

It took 5 minutes to get the attention of a waitress who seemed to be more interested in chatting to her friends, rather than serving a customer who’d just walked through the door. I was eventually seated and chose the gnocchi paired with the suggested pinot noir. The gnocchi arrived and I was bitterly disappointed. The gnocchi was very undercooked and had a floury texture, the mushrooms were burnt and the dish lacked any real flavour. The only enjoyable part of the meal was the wine. I left most of my meal on the plate and finished my wine.

When I asked for the bill, the waitress asked if there was a problem with my meal, since I’d left most of it on my plate. When I told her of my dissatisfaction with the meal, she morphed into an aggressive and irate woman who then started dispatching some rather vile language. Not wanting to cause a scene, I subsequently left the requisite cash on the table, which included a 15% tip, and promptly walked out. As I was walking past the register on the way out, I could hear the same woman telling the other waitress working with her that I was a “vile beast” and that I “wasn’t welcome here again”.

You’ll notice he complained about everything but the price.

QUESTION ASKED AND ANSWERED: Why Are Dove And Gillette Pushing Us To Lie About What’s Beautiful?

As Mark Steyn writes:

But what I don’t understand is, if fat-shaming is totally bulkphobic and sveltecentric, why is hair-shaming okay? If Gillette loves Anna “because she lives out loud and loves her skin no matter how the ‘rules’ say she should display it”, why should the “rules” dictate that she should display her luxuriant body shaved? In the end, no matter how wokier-than-thou the company gets, Gillette’s bottom line depends on a product designed to make female appearance conform with the “rules” — “rules” being a polite term for conventional male notions of femininity. If you’re going to tear up the rule book, why not throw away the razor?

I’m not sure these woke corporations are thinking things through — but maybe by next year’s Super Bowl Gillette will be taking a stand against hirsutophobia. (Stock tip: Buy Wilkinson Sword.)

UPDATE! Via Mike in the comments: “Gillette Venus Facing Backlash Over Advert Showing Woman Shaving Her Arms.

Get woke, go broke.

THE 21st CENTURY IS NOT WORKING OUT AS I HAD HOPED: “I Broke Up With Her Because She’s White,” notes a columnist in the New York Times’ “Modern Love” section:

But the real reason I think I can no longer date white women isn’t any of that. It’s because in today’s hashtag-woke society, there is mad pressure to be hashtag-woke. To be aware of the implications of whom you’re attracted to and why. Which means that in the eyes of others, the color of the women I date is a big deal. Like I’m the problem. Like I’m betraying my people if I date white women.

But I was taught that we were all one people!*

I see people watching me with a stink eye, noses turned up, as if they think black and brown people would somehow be better off if I dumped my white girlfriend. It’s a lot of pressure. Along with each watchful eye, the whispers of, “Pick a side, Chris, pick a side,” fill my already noisy mind.

I started reading James Baldwin, Ta-Nehisi Coates and other black and brown authors looking for guidance, a road map, help on what it means to be a brown man in the world. Like: Yes, our bodies have been colonized. Yes, I am a child of blackness. Yes, the black body has done more for society than it has gotten in return. Yes, society seems to want to embrace a lot of things associated with blackness without actually being black.

How did we get here? If everyone is so woke, why are things so terrible?

Found via Allahpundit, who tweets, “It would take a heart of stone not to laugh at this [last] line.”

“Unexpectedly,” the institutional left is once again acting like the mirror image of the alt-right.

* Not reading the New York Times since the early 1990s, you weren’t.



I think they listen to twitter and think it’s the whole world and not a small and vocal minority.  Ah, well. Get woke, go broke.  Or in other words, roll left and die.

GET WOKE, GO BROKE: KOMO News’ special: Seattle is Dying.

“People didn’t use to use the word embarrassing about Seattle, but they use it a lot now,” the narrator to a new KOMO News special titled “Seattle is Dying” says. The focus of the special is homelessness and the ways in which it has changed the city.

There’s a section featuring angry residents of one area of the city who are screaming at their representatives for action. They want the tent cities managed and they’re tired of calling the police only to find out the police can arrest people but those same people will be back on the street, sometimes within hours.

As I noted last month, just 100 homeless people in Seattle were responsible for 3,500 criminal cases. This special references that story. It also asked Seattle police officers to comment anonymously on what was happening and those responses are enlightening. One officer told KOMO, “People come here because it’s called Free-attle and they believe if they come here they will get free food, free medical treatment, free mental health treatment, a free tent, free clothes and will be free of prosecution for just about everything; and they’re right.”

But it’s provided plenty of opportunities for graft and virtue-signalling, which is what our political class runs on.

GET WOKE, GO BROKE: NASA boss says first Martian astronaut ‘likely to be a woman.’

GET WOKE, GO BROKE: CBS staffers in a panic over call for $100M in cuts.

Learn to code.

GO BROKE, GET WOKE? Shares of LaCroix maker National Beverage crater 16% after blaming poor earnings on ‘injustice.’

GET WOKE, GO BROKE: Indie Sci-Fi Authors Are Upending Traditional Publishing, And It’s Turned Into A War.

And thus, science fiction comes full circle: Rod Serling and Gene Roddenberry conceived of The Twilight Zone and Star Trek as vehicles to get ideas — often, but not always left-leaning ideas — past the network television censors of the 1960s by cloaking them behind a science fiction veneer of ray guns and spaceships. Today, the gatekeepers of sci-fi publishing are terrified of authors using that same futuristic veneer to introduce — gasp! — conservative and libertarian ideas to readers. And as with today’s Hollywood, censorship justifies leaving a lot of potential money on the table.

GET WOKE, GO BROKE: Captain Marvel Movie In Trouble? Drops Whopping $80M. “Interestingly enough, further evidence Captain Marvel is not as highly regarded among fans comes from the fact that Black Panther supporters have not supported the Captain Marvel gofundme to get girls to go see the movie. There is also a huge problem with Brie Larson who has been spinning Captain Marvel as a feminist movie, essentially isolating the audience, and she even recently came out against white males for some reason. I’m actually surprised and disappointed in Kevin Feige that he is allowing Larson to destroy the MCU audience, and that Disney and CEO Bob Iger haven’t learned anything from Star Wars. It’s never a good thing to split the audience or insult them. Do they not want white males to go see the movie? . . . Disney, Feige and Marvel Studios could be banking on having a zombie audience that will simply go see all their movies no matter what is said or how good they are; however, that scenario has been played out with the aforementioned Disney Star Wars movies and also Marvel Comics. As a result of The Last Jedi, Disney has put the movies on hiatus for what looks to be at least another two years.”

GET WOKE, GO BROKE:, Site Behind Infamous Aziz Ansari Story, Is Up for Sale.

GET WOKE, GO BROKE: How Kathleen Kennedy and Politics Cost Disney $3.7 Billion. “In plain English – Kathleen Kennedy wiped out 95% of the Star Wars franchise value.”

GET WOKE, GO BROKE: Social Justice Laden Super Bowl Brings in the Worst Ratings in a Decade.

GET WOKE, GO BROKE: Tragedy of the Starbucks Commons.


I’ve just watched the four-part animated series of Watership Down, shown on the BBC, with my daughter. She was slightly more aghast than me to discover that the aforementioned Bigwig was a bruv from the ’hood. And still more repelled by the elevation of a minor female rabbit character into a doughty campaigner for justice, the transgendering of a rabbit called Strawberry, and, most hilariously, the does calling each other ‘sister’ and keening a song of freedom in an orgy of #MeToo victimhood — their importance to the book she too had loved vastly exaggerated for fatuous political reasons.

None of this surprised me terribly, as I have become accustomed to the liberal, white, middle-class BBC bosses shoe-horning their absurd social justice twattery into every single drama production they commission. It had been evident a week or two earlier with their dramatisation of Agatha Christie’s The ABC Murders, which was rightly panned even by journos who get much less worked up by this sort of thing than I do. My daughter, meanwhile, is very rapidly coming to the same conclusion as me, having junked Doctor Who for its inane PC gibberish a while ago and terrified they might soon introduce a transitioning Dalek or a woke cyberman.

Get woke, go broke: Exterminating Viewers — Doctor Who ratings plunge after Jodie Whittaker takes over with PC plots. Angry viewers have described recent episodes as ‘lectures’ as the show explores issues like racism, male pregnancy and disabilities.

GET WOKE, GO BROKE: The Boy Scouts’ Bankruptcy Is Not Just Financial. It’s Moral.

Next year’s World Scouting Jamboree in West Virginia reportedly will be the first hosted by the former Boy Scouts of America to make condoms available to participants. A 2016 agreement with the Unitarian-Universalists overrode the group’s membership requirement of belief in God by allowing belief in humanism, contrary to the Scout Oath.

The “bowling alone” syndrome of declining civic groups in the United States, over-scheduling of young people, and the weakening of American family models all played a role. In fact, political scientist Paul Kengor of Grove City College has detailed the history of American communists and cultural Marxists’s efforts to target and subvert Scouting in particular, to help undermine American family life.

Yet it was corporate executives and members of the U.S. political establishment (including Scouting leaders such as Rex Tillerson and Robert Gates) on the national board who with progressive staff members agreed to surrender to pressure to sexualize the organization in recent years, despite an earlier hard-fought U.S. Supreme Court victory by the organization to preserve membership rules. In admitting openly gay members and leaders, accepting transgenderism, then admitting girls, Scouting turned its back on a cultural background of Christian teaching on sexuality going back millennia.

As Iowahawk would say:

GET WOKE, GO BROKE? I Used to Write for Sports Illustrated. Now I Deliver Packages for Amazon.

CHANGE: MSNBC Winning December in Primetime With Most Viewers Overall and Demo.

It’s far too early to say “Get woke, go broke” about Fox News, but it’s past the time when people noticed that Fox has been working hard on occasion to alienate its core viewers.

GET WOKE, GO BROKE: Maroon 5 and How the Super Bowl Halftime Show Became Music’s Least Wanted Gig.

Up With People, tanned, rested and ready.

GET WOKE, GO BROKE: Boy Scouts On Verge Of Bankruptcy.

DECLINE IS A CHOICE: The Historical Profession Is Committing Slow-Motion Suicide. “A recent study confirms a disturbing trend: American college students are abandoning the study of history. Since 2008, the number of students majoring in history in U.S. universities has dropped 30 percent, and history now accounts for a smaller share of all U.S. bachelor’s degrees than at any time since 1950. Although all humanities disciplines have suffered declining enrollments since 2008, none has fallen as far as history. And this decline in majors has been even steeper at elite, private universities — the very institutions that act as standard bearers and gate-keepers for the discipline. The study of history, it seems, is itself becoming a relic of the past. . . . In the late 1960s, over six percent of male undergraduates and almost five percent of female undergraduates majored in history. Today, those numbers are less than 2 percent and 1 percent. History’s collapse began well before the financial crash. This fact underscores the sad truth of history’s predicament: The discipline mostly has itself to blame for its current woes. In recent decades, the academic historical profession has become steadily less accessible to students and the general public — and steadily less relevant to addressing critical matters of politics, diplomacy, and war and peace. It is not surprising that students are fleeing history, for the historical discipline has long been fleeing its twin responsibilities to interact with the outside world and engage some of the most fundamental issues confronting the United States.”

Then, of course, there’s fraud and plagiarism among its most-feted members, from Michael Bellesiles to Doris Kearns Goodwin. But mostly it’s just another case of “get woke, go broke.”

GET WOKE, GO BROKE: Corporate Gun Control Fail: Dick’s May Have to Close 35 Stores Across 18 States.

GET WOKE, GO BROKE: Dick’s May Have To Close Stores Due To Anti-Gun Decisions. “I’d say, ‘Who cares?’ but the truth is, I do. Schadenfreude is a kind of caring, right?”

BY “HATE AND DIVISION,” HE MEANS “POLITICS I DON’T AGREE WITH,” OR WILL. Apple CEO Tim Cook: Those Who Seek Hate and Division Have No Place in Our Platforms. Get woke, go broke.

UPDATE (From Ed): “Legalistics aside, Cook is well within his rights to ban whoever he wants from his private platform. The only problem is that Cook seems to be very selective in what he considers to be sinful not to ban. For instance, the hate preacher Louis Farrakhan still has his app, the Nation of Islam, up in the Apple store. Farrakhan is a rabid and open anti-semite who has compared Jewish people to termites. If Cook considers it sinful to not take action against those who use hateful and dangerous rhetoric against other races or religions, then Cook is a sinner’s sinner.”

GET WOKE, GO BROKE: Gun Sales So Low At Dick’s They May Yank All Hunting Gear.

GET WOKE, GO BROKE (CONT’D): Dick’s Sporting Goods admits suffering gun policy backlash as sales slide.

GET WOKE, GO BROKE: Far-Left Murphy Brown Revival Cancelled After Terrible Ratings.

GET WOKE, GO BROKE: ESPN Loses Two Million More Subscribers In Fiscal 2018: “Now the positive for ESPN is that the rate of subscriber decline seems to have slowed this year, but the negative is that since 2011 ESPN has now lost 15 million cable and satellite subscribers. Those 15 million lost subscribers equate to $1.44 billion a year in lost yearly revenue that ESPN will never be able to book.”

CORPORATE VIRTUE SIGNALLING PART DEUX: This time it’s AirBnB deciding to make the world a better place by succumbing to the BDS crowd. The New York Post reports that:

Airbnb says: No Jews allowed. The apartment-sharing service has sided against Israel by banning and delisting the apartments of peaceful Jewish civilians living in Judea and Samaria. And that’s not even the worst part[…] No, the worst part is that Airbnb has singled out Jews, and only Jews, as the one group in the world that is worthy of such censure. That’s what makes its boycott a naked act of corporate anti-Semitism.

With any luck, people will stop doing business with AirBnB. As the Professor says:
“Get Woke, Go Broke.”

UNEXPECTEDLY: The woke go broke.

If I’m right and liberal America – having worked through shock, denial, anger and bargaining – really is now at the fifth stage of grief, then the good news is the remaining two stages aren’t so bad: depression and then acceptance.

For celebrities and companies, the trick will be to avoid the ‘get woke, go broke’ trap and to arrive at acceptance with life savings and brand intact. The market doesn’t lie: political correctness is a dead ideology. It’s time to get over it.

Read the whole thing.

GET WOKE, GO BROKE: CNN Falls To Hallmark Channel’s Made-For-TV Movies In October. “CNN was by far the least competitive cable news network in October, finishing 9th in primetime behind Fox Sports 1, The Hallmark Channel, and Home and Garden Television. CNN finished 7th in total day behind Nickelodeon and Hallmark.”

GET WOKE, GO BROKE: Cancellation of ‘Boba Fett’ Movie Reveals a Star Wars Franchise in Serious Trouble.

It’s the Lady Ghostbusters syndrome of a studio and its marketing platform of left-leaning film “critics” (read: industry boosters) attacking male fans all over again. To borrow a line from another franchise that also involved George Lucas and Harrison Ford, Kathleen Kennedy chose…poorly.

GET WOKE, GO BROKE: Major Hollywood Studio In Upheaval After Putting Out Leftist Bomb After Leftist Bomb.

GET WOKE, GO BROKE: The Name ‘Weight Watchers’ Is Apparently Politically Incorrect, So They’ve Changed It.

The weight loss juggernaut formally known as Weight Watchers wants “everyone” to be included, and thus has announced a more politically correct name change to the more discreet “WW,” indicating a shift in focus from “weight” to “wellness.”

Weight Watchers – err, sorry, “WW” — might be about to learn the old adage that if everyone is your customer, then no one is.

GET WOKE, GO BROKE: Politicized Entertainment Award Shows Continue to Hemorrhage Viewers.

GET WOKE, GO BROKE: NFL Ratings dip hits local Dallas market.

GET WOKE, GO BROKE (CONT’D): Evergreen State sees ‘catastrophic’ drop in enrollment after social justice meltdown.

ANALYSIS: TRUE. Serena Williams Isn’t Fighting A Sexism Problem, She’s Fighting A Serena Williams Problem.

From what I’ve read so far, Ramos is one of the best umpires the federation. His calls were not personal, and he followed the rules to the letter as he first gave Williams a warning for her first violation, a point penalty for the second violation, and a game point for the third. I realize that in the heat of the moment people can lose their tempers, and there was a lot of heat surrounding Williams. However, Williams cost herself the game by taking it personally and resorting to berating Ramos as a person in return.

One bad turn went into another, and Williams was driving the car with her foot firmly on the gas.

If Williams is to blame anyone for her loss to Osaka, it’s Williams, not Ramos, and definitely not sexism. Her coach actually should shoulder a lot of the blame, but I see absolutely no one blaming him, and he actually confessed to breaking the rules.

Yet Williams wants this to be about sexism, not her entitled attitude.

The social-media excuse-mongering in defense of Williams will lead to even more unsportsmanlike behavior, but that’s OK just so long as the “right” people win. “Get woke, go broke” might already have come to women’s tennis.

GET WOKE, GO BROKE: Viewership for Miss America 2019 plunges 23% after swimsuit portion is cut.



Here are a couple of facts for you: only 20% of Americans have Twitter accounts.

Of the 20% who do have Twitter accounts, I would bet half of those people don’t interact very often on social media. That means 10% of Americans, and that’s being very generous, are active on Twitter. Probably 3% of Americans are highly active there.

So when the media or companies reference social media or use it to gauge the decisions they are making, how representative is Twitter of real life?

I think it’s not very representative at all.

Yet the media is addicted to using social media as a basis for a huge amount of their stories.

I think companies are too easy to reach now and I think, if anything, they are too reactive to what social media says or does.

Back in the day congressional offices used to get deluged with constituent mail. Much of it was produced by opinion content factories. That is, they could manufacture a huge mass of mail to make it look like their position was more popular than it actually was.

I think many have realized how to do the same thing on social media now.

Twitter is a funhouse mirror.

Related: On Tuesday, the day after Nike’s made Colin Kaepernick the face of the company, Scott Ott wrote at his satiric Scrappleface blog, “Nike to ‘Sacrifice Everything’ for Black Community,” Linking to it, I asked, “now that Nike has aligned itself with the SJW mob, how long will it be before the scorpion stings the swoosh?”

That didn’t take long: “On Friday’s MSNBC Live, as host Ali Velshi brought aboard Black Lives Matter leader Deray McKesson to discuss the controversial Nike ad featuring Colin Kaepernick, the MSNBC host actually hit his liberal guest from the left as he wondered if Nike was really doing enough to promote Kaepernick’s political agenda.”

GET WOKE, GO BROKE: PC Police Step Up Efforts to Completely Ruin Stand-Up Comedy.

GET WOKE, GO BROKE: NFL Season Opener Ratings Plunge: “In one of the lowest season openers ratingswise and facing portions of a cable news-covered rally by a very NFL critical President Donald Trump, last night’s game is not only down from last year, but 2016, 2015 and 2014 – all of which saw successive declines.”

GET WOKE, GO BROKE: 2018 NFL Kickoff Ratings Lower Than 2017’s (Which Were Lower than 2016’s) (Which Were Lower Than 2015’s) (Which Were Lower Than 2014’s).

Related: “And, by the way, the wildest thing about all of this is if you point out all of these ratings declines and say your hypothesis is it’s related to Kap’s politics, far left wingers lose their minds and refuse to accept it as a possibility at all. Maybe it’s all just a coincidence that ratings are down nearly 25% since Kaepernick started his protest, but doesn’t that seem incredibly coincidental?”

WHO COULD HAVE SEEN THIS COMING? Nike’s Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick. A 34 point drop almost overnight. But wait, it gets worse: “Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.”

Plus: “Before Kaepernick was revealed as the face of Nike’s campaign, only two percent of Americans reported hearing something negative about Nike. After the launch, that jumped to 33 percent.”

Get woke, go broke.

GET WOKE, GO BROKE: Tourism Still Suffering in Lexington, VA After Red Hen Kicked Out Sarah Sanders.

GET WOKE, GO BROKE: Like ESPN, the comic book industry thought that salvation lied with sidling up to the online SJW mafia.

Spoiler alert: It did not work. Marvel’s (and DC’s, too) sales keep falling, year by year, and more and more comic book shops keep shuttering, unable to sell the dreck that these onetime titans used to sell by the literal hundreds of thousands.

Now only a couple of books sell 100,000 reliably, and most “hit” books sell around 30,000.

Many sell 8,000 to 10,000 copies a month.

The line at which comic books used to be cancelled for low sales was around 60,000 in Jim Shooter’s day.

Now, you’re doing pretty darn good if you sell half that.

Read the whole thing.

GET WOKE, GO BROKE: Clay Travis explains ESPN’s disastrous decision to pander to the loudest voices on social media, and its ripple impact on politicizing the sports world in general:

You can watch the rest of Ben Shapiro’s full hour-long interview with Travis (who among many other topics, discusses how his wife reacted to CNN’s vaporish and hypocritical reaction to his “First Amendment and boobs” quip last year) here.

Travis’s new book, Republicans Buy Sneakers Too, is due out on September 25.


ESPN had no use for Hill on any of its programs after her ill-fated 6 p.m. “SportsCenter” with her former partner, Michael Smith, failed to deliver ratings. She first left Smith behind by quitting the show before the executive in charge of the program, Norby Williamson, had a chance to replace her. She would have been removed.

Nearly one year ago, on Sept. 11, 2017, Hill called Trump “a white supremacist who has largely surrounded himself [with] other white supremacists.” Though it broke ESPN’s social media rules about commenting on politics unrelated to sports, then-network president John Skipper failed to suspend Hill. The White House called for Hill to be fired.

A little more than a month later, Skipper decided to suspend Hill after she criticized Cowboys owner Jerry Jones’ anthem stance by tweeting, “Change happens when advertisers are impacted. If you feel strongly about JJ’s statement, boycott his advertisers.” She was off television for two weeks. ESPN called it a second offense. Hill said she regretted that she had “painted ESPN in an unfair light.”

Pitaro recently said he thinks the biggest misperception of ESPN is that it is political, and now he is putting action behind his words. Though the network’s on-air programming is mostly apolitical, it is hard to ask viewers to disassociate stances they read on social media when ESPN personalities are on TV, radio or writing for its website.

Get woke, go broke.™

GET WOKE, GO BROKE: The Thrill of Victory, the Agony of a Decision about Boycotting the NFL This Season.

GET WOKE, GO BROKE: Twitter Stock Drops Sharply on Lower Monthly Active Usage.

That “lower monthly active usage” just might have a connection with this: Twitter: Of course we don’t shadow ban (okay, maybe a little).

In case you missed it on Wednesday, It’s been a rough week for social media: Facebook plunges more than 24 percent on revenue miss and projected slowdown.

GET WOKE, GO BROKE: New York Daily News Announces Mass Layoffs To Staff Via Email, Ashe Schow writes at the Daily Wire:

Tronc, which owns NYDN, sent an email to staff Monday morning announcing it would be “fundamentally restructuring the Daily News,” according to a copy of the memo obtained by the Daily Beast’s Max Tani.

“We are reducing today the size of the editorial team by approximately 50 percent and re-focusing much of our talent on breaking news — especially in areas of crime, civil justice and public responsibility,” the email said.

* * * * * * * *

The biggest cut was editor-in-chief Jim Rich, who foreshadowed the layoffs in an ominous tweet Monday morning.

Rich tweeted, “If you hate democracy and think local governments should operate unchecked and in the dark, then today is a good day for you.”

No, there is another option. It’s entirely possible to believe that journalists should be a watchdog on politicians, without resorting to material such as this:

UPDATE: It’s easy enough already to think of the Daily News as Democratic operatives with bylines, but Andrew Cuomo wants to make it official: Cuomo Offers to Bail Out Daily News with State Money. Pardon the pun, but this is the money quote: “These layoffs were made without notifying the State or asking for assistance.”

“Notifying the state.”

GET WOKE, GO BROKE: Chief Content Officer Isaac Lee Out at Univision.

History will remember that Lee’s tenure at Univision began as Vice President of its news division, and that his first major splash as such was to greenlight the despicable effort to blackmail U.S. Senator Marco Rubio into appearing on the network (for the purpose of being browbeat on immigration by Jorge Ramos) in exchange for killing a story that suggested he profited from his brother-in-law’s narcotics enterprise. In the 1980s. As a teenager. (Politico’s Marc Caputo, then with the Miami Herald, covered the story, and his summary can be found here.)

On Lee’s watch, Univision’s news operation would increasingly turn to an activism-based model of reporting where immigration reigned supreme, and took it upon itself to enforce the notion that a belief in immigration policy was somehow a central tenet of the Hispanic ethnopolitical identity. I submit Jorge Ramos’ contemptuous opinion column cheering Ted Cruz and Marco Rubio’s defeat in the 2016 presidential primary as an example of the sort of openly partisan behavior that Lee indulged at Univision, which culminated in a massive loss of credibility after the 2016 presidential election.

Read the whole thing.


Within Welch’s GE, there was an accepted belief that GE Capital, the company’s highly successful financial arm, should never exceed 40 percent of GE’s profits or revenues. This was thought to be a delicate balance, the ideal level to enhance the industrial businesses and to retain the company’s once pristine Triple-A credit rating. Undaunted, Immelt grew it to 55 percent of the company’s portfolio, just at the onset of the Great Recession, ignoring this long-held belief. It didn’t work all that well.

[Jeff] Immelt was more of an outside CEO, eager to play public statesman in Washington, advising President Barack Obama, giving speeches and collecting awards, and not enough like Jack Welch, who was a roll-up-your-sleeves CEO who reveled in operational details, asked the hard questions, cultivated deep engagement with his leadership team, and never suffered fools gladly.

Get woke, go broke.

HIGHER EDUCATION BUBBLE UPDATE: Oberlin College outlook downgraded to ‘Negative’ by credit rating agencies. Get woke, go broke.

GET WOKE, GO BROKE: Joel Kotkin: Watch Out! Here Come the ‘Woke’ Tech Oligarchs.

The buyout of mainstream progressivism has changed its nature. Big donor-driven candidates—who still dominate the party’s leadership ranks, even as small-donor powered insurgents like Alexandria Ocasio-Cortez test that arrangement, at least in low-turnout elections—are less concerned with the fate of auto or communication workers than they are with issues of environmental regulation, identity, and culture.

Why should a small group of people enjoy such unaccountable power? Time for some trustbusting?

GET WOKE, GO BROKE: Intersectional Bookstore Comes to a Dead End.

One piece of merchandise carried a label that read “Trigger warning: gendered and patriarchal language.” The offending verbiage? Instructions for using a feminine-hygiene product.

I attempted to make a small purchase but didn’t have any cash. A sign at the counter declared: “Due to patriarchy we require a $5 minimum on all debit/credit card purchases.” I left empty-handed. A few weeks later, the store announced it was closing: “Patriarchy, white supremacy, capitalism cannot be reformed and ever serve the people. Abolition is the goal.” The final statement doesn’t mention women.

Last Monday, University of Toronto psychologist Jordan Peterson came to Portland as part of his tour to promote “12 Rules for Life: An Antidote to Chaos.” Some 50 protesters stood outside the theater accusing him of “transphobia” and misogyny. Their signs—one of them read “infinite genders”—reminded me of the bookstore. One protester told me she was shocked that so many women came to hear Mr. Peterson speak: “It’s just disgusting!” Sure enough, inside were many women, including women of color.

Mr. Peterson has 12 rules, compared with In Other Words’ seven. Perhaps the bookstore would have survived if it had followed Mr. Peterson’s Rule No. 6: “Set your house in perfect order before you criticize the world.”

Heh. Read the whole thing.

(Via David Thompson.)

Elsewhere in the intersection of bookstores and the angry left, “Bookstore owner calls police after customer confronted Steve Bannon:”

A Richmond, Va., bookstore owner said he called the police on Saturday after former White House chief strategist Stephen Bannon was confronted in his store.

Nick Cooke, owner of Black Swan Books, told the Richmond Times-Dispatch that a woman called Bannon a “piece of trash.”

The woman then left the store after Cooke said he called 911.

“Steve Bannon was simply standing, looking at books, minding his own business. I asked her to leave, and she wouldn’t. And I said, ‘I’m going to call the police if you don’t,’ and I went to call the police and she left,” Cooke said. “And that’s the end of the story.”

Bannon grew up in Richmond, the newspaper noted.

The Richmond Police Department confirmed the call was made but the call was canceled before officers responded.

“We are a bookshop. Bookshops are all about ideas and tolerating different opinions and not about verbally assaulting somebody, which is what was happening,” Cooke said.

Bannon joins a growing list of political figures associated with President Trump who have been confronted in public in recent weeks.

Naturally in response to a bookstore owner trying to create a safe space for all of his customers, Philippe Reines, the Hillary Clinton staffer who stood in for Trump during Hillary’s debate prep, tweeted out the owner’s name, the store’s physical and email address and its phone number, in order to sic the leftwing outrage mob on the store.

NO. Evangeline Lilly Wants All-Female Avengers Lineup.

I’d ask what part of “Get woke, go broke” these people don’t understand, but it’s always the second part.

GET WOKE, GO BROKE: Fallout: University of Missouri struggles with $50 million shortfall, reduced enrollment after racial protests. “College students who decided not to attend University of Missouri said that the environment created by the protests, as well as high costs and unfavorable funding options, caused them to turn to other schools.”

Said one student: “Students were afraid to walk on campus because of the threat of shootings on yikyak [a now-defunct anonymous messaging app]. I walked through marches at least once a week and many of those people didn’t even know why they were protesting beyond wanting equal treatment which I remember them saying they wanted a special curve just for black students.”

All this damage, just to appease a small, unrepresentative minority of students and faculty who by their nature will never actually be satisfied.

GET WOKE, GO BROKE: Kathleen Kennedy Almost Fired as Head of Lucasfilm… But…

One point she alludes to, which she made before: She thinks that Star Wars never appealed to Kathleen Kennedy. Kathleen Kennedy didn’t like the franchise, because it was, indeed, a boys’ adventure franchise.

Instead of making a boys’ adventure franchise she didn’t get and didn’t like, she made it into something she could like: a girls’ empowerment fantasy.

This kind of sums up the problem with Social Justice Warriors taking over male-skewing sections of pop culture: They just don’t like it. They never did like it. Some of them even feel that these parts of pop culture encourage “toxic masculinity,” and therefore are evil.

And therefore must be subverted and remade into something they never were before.

So you… put multimillion dollar companies into the hands of people who don’t like the product those companies sell and in fact might even hate?

Well, good luck with that, I guess.

* * * * * * * *

Kennedy, who has previously declared that she owes nothing to the male fans of Star Wars (who, let’s face it, have maintained the value of the franchise for 40+ years):

“I have a responsibility to the company that I work with. I don’t feel that I have a responsibility to cater in some way. I would never just seize on saying, ‘Well, this is a franchise that’s appealed primarily to men for many, many years, and therefore I owe men something.'”

Yes… yes… reach out with your Hatred… all is proceeding precisely as I envisioned…

Heh, indeed.™

GET WOKE, GO BROKE: Netflix Shares Dive Amid Exec’s Exit And Looming Diversity Questions.


Well, my criticism in the last 30 years of the institution, obviously a lot of us who voiced those concerns, it fell on deaf ears. So progressive thinkers and institutional administrators within the university got their way. And now we’re sort of at the end of that experiment, and the question we have to ask is what did they give us? Well, they gave us $1 trillion in student debt. They created a very bizarre system in which the federal government — subsidized through student loans, constantly increasing tuition beyond the rate of inflation — the result of which is that we’ve had about a 200 percent growth in administrative costs, and administrators and non-teaching staff within the university. We’ve politicized the education.

So when I started there were … I think I looked in the catalog in 1984. There were things, maybe like the Recreation Department’s “Leisure Studies” course. Maybe one environmental class, “Environmental Studies.” But you take the word “studies” with a hyphen, and now that can represent about 25 percent of the curriculum. And that’s usually a rough, not always a reliable guide, to show that that class is not — it’s not disinterested. Its aim is to be deductive. We start with this premise that men are sexist, or capitalism destroys the environment, or America’s racist. Then you find the examples to fit that preconceived idea.

And the result of it is that we’ve turned out students that are highly partisan and highly mobilized, and even sort of arrogant, but they’re also ignorant … that came at a cost. They did not learn to write well. If you ask them who’s General Sherman, or what’s a Corinthian column, or who was Dante, all of the building blocks that they could refer to later in life to enrich their experience, they have no reference. And then they don’t know how to think inductively. So if you point out the contradictions in free speech the way they shout down some speakers and not others, or the way that they hate capitalism, but they love Mark Zuckerberg and Facebook, they’re not able … they haven’t been trained philosophically to account for that, because they’re indoctrinated. And it’s quite sad to see the combination of ignorance and arrogance in young people, but that’s what we’ve turned out. A lot of people who are indebted and they’re arrogant, and they’re ignorant and they’re not up to the task of moving the United States forward as a leading country in the world.

And you can see the reaction to it. We have tech schools now that grow up around these campuses, where they just say to people, “If they’re gonna cut out Western civ and they’re gonna cut out the core and politicize it, then let’s be honest. Just pay us a cheaper tuition and we’ll train you to be a nurse, or we’ll train you to be a computer encoder,” or whatever. And so, we have alternates, for-profit online alternatives, podcasts.

And so, the university failed in its mission. And it will be replaced by open free society. People are trying to find alternatives to it. And they kind of committed suicide. And they’re in decline.

Get woke, go broke. But it’s been a good several decades for the people running those institutions, and living out Rhett Butler’s adage that there’s as much money to be made in tearing down a civilization as in building one up.

GET WOKE, GO BROKE: Disney Disaster: Star Wars Spinoffs On Hold.

Pardon my language, but Kathleen Kennedy fucked up the most un-fuck-up-able product ever invented. She was handed the surest thing in history, and blew it.

Killing off Han Solo? Is she deranged?

Turning Luke Skywalker into a coward, a near-child murderer, a loser who runs from a fight? Nuts.

Turning Yoda into a literal book burner, an act that spits all over everything that came before, which would be like turning James Bond into a gay communist. She has lost her mind.

And then there is Kennedy’s nutty decision to use Star Wars, an escapist fantasy that is supposed to have zero to do with 21st century America, into a soapbox for her obnoxious politics. Even if you agree with her politics, you still cannot defend the spell-breaking, character-insulting, sucker-punching effect this has on the storytelling, on the whole point of a Star Wars movie –which is to enjoy two hours in the dark someplace else, someplace where we are not arguing over skin color and cake baking.

At least George Lucas was smart enough to bury his own radical left politics far deeper into the Star Wars fundament back in 1977.

LEFT COAST LAWLESSNESS: Progressivism is wrecking cities in the Pacific Northwest.

The anarchy and disorder dominating progressive cities across the West Coast recently hit a new low in Seattle. King County officials are looking to roll out a “safe injection van,” a legal venue at which addicts could shoot up illegal drugs unhindered and “safely.” The first of its kind in the United States, the van would manage to undermine further the rule of law while also doing little to help addicts. Seattle’s urban decay goes deeper, though, with skyrocketing rates of homelessness, an explosion in opioid usage and deaths, and spikes in violent crime.
Seattle’s predicament is emblematic of the broader crises faced by many progressive West Coast cities, where local leaders have forced law enforcement to take a hands-off approach to policing unsanctioned tent cities and vagrancy at the expense of public safety and health. San Francisco, long considered a model of progressive urban policy, is plagued by filth, chaos, and public-safety hazards. Local leaders plan to spend an incredible $305 million on combatting homelessness for the current fiscal year alone, but disorder spreads as the city fails to enforce the rule of law and basic sanitary measures. Block-by-block surveillance reveals the deterioration of downtown San Francisco. Of 153 city blocks surveyed, 41 contained used drug needles and 96 had human feces present. Tourists are dismayed to leave their downtown hotels, to be confronted by mentally ill and aggressive homeless people who are taking control of the streets. University of California Berkeley professor Lee Riley, an expert on infectious disease, observes that some of San Francisco’s streets are dirtier than Third World slums.

Portland, Oregon, has continued to experience rapid urban decay in recent years, and the consequences for businesses and residents have been dramatic. In 2016, Columbia Sportswear, a major retailer, relocated a considerable number of its staff to downtown Portland. A little over a year later, in a scathing opinion piece in the Oregonian, the company’s CEO voiced his regret over the decision. Employees reported repeated criminal offenses, “daily defecation” in the store’s front lobby, and fears of physical violence. One female employee ran into moving traffic to escape a transient individual, screaming that he was going to kill her.

Conditions for other Portland companies have deteriorated as well.

Get woke, go broke. Amid filth and violence.

GET WOKE, GO BROKE: Microsoft Employees Demand Cancelation of $19.4M ICE Contract over Trump Border Policy.

GET WOKE, GO BROKE: Starbucks burned by social-justice appeasement as growth stalls, stock plunges.

GET WOKE, GO BROKE: GE Drops Out of the Dow Jones Industrial Average After More Than a Century.

GE’s market capitalization peaked at $594 billion in 2000, making it the most valued U.S. company. It has shrunk over the years. Under former CEO Jeff Immelt, the company shed its NBCUniversal media business and sold off most of its GE Capital arm, which was once one of the biggest U.S. lenders.

More recently, the Boston-based company struck a deal to sell its century-old railroad business, part of a plan to shed $20 billion worth of assets by the end of next year. It is also looking to sell its century-old lighting business.

Regarding that last item, it’s about time — a decade ago, a then-GE owned company insisted that we all radically cut back on our use of one of GE’s most ubiquitous products.

GET WOKE, GO BROKE: Future ‘A Star Wars Story’ Spinoffs on Hold at Lucasfilm.

Lucasfilm chief Kathleen Kennedy ought to have a long talk with corporate cousin Kevin Feige of Marvel Studios about how to build a franchise.

Or resign before she completely destroys Disney’s four-billion-dollar golden goose.

GET WOKE, GO BROKE: How much are social justice warriors costing their colleges?

“‘We practice hard-line, leftist indoctrination’ seems to have failed as a marketing strategy.’”

Heh, indeed. Read the whole thing.™

GET WOKE, GO BROKE: Starbucks also plans to close about 150 company-operated American stores over its next fiscal year. And note this:

The closing stores are often in “major metro areas where increases in wage and occupancy and other regulatory requirements” are making them unprofitable, Johnson said. “Now, in a lot of ways, it’s middle America and the South that presents an opportunity.”

Huh – all the best people told me that #fightfor15 would have no deleterious effect on the food and beverage industry.

GET WOKE, GO BROKE: More Misery in Missouri: The university continues to struggle with fallout from the 2015 protests.

Indulging protesters can be expensive, as the University of Missouri is discovering three years after students successfully demanded the resignation of the president and chancellor. Last week the school said it will have to eliminate 185 positions on top of 308 cut last year.

Apparently fewer parents want to send their kids to a school where activism eclipses academics. Between the fall 2015 and 2017 semesters, freshman enrollment dropped by 35%. Lost tuition accounts for $29 million of the university’s current $49 million budget shortfall.

In response, Mizzou has had to lay off employees, decline to renew expiring faculty contracts, and leave positions unfilled after retirements. The university is also cutting back on travel and phasing out low-demand courses, among other austerity measures.

Mizzou claims more aggressive recruitment from neighboring states’ schools has contributed to the enrollment decline. And it says growing maintenance, research and personnel costs have contributed to the budget strain. But “we know the perception of Mizzou was a key factor in the difficulties we had over the past two years,” adds spokesman Christian Basi. . . . Missouri is learning the hard way that most students and parents believe a university should be a place for open inquiry run by administrators who will insist on it.

Wreck your university to please a few dozen angry students and staff who by their very nature are never happy for long. Good plan. But hey, they’ve wrecked their standing with the voters and legislature, too.

GET WOKE, GO BROKE: Canada’s Mizzou? Enrollment plunging at university that investigated gender-neutral pronoun debate.

BEN SHAPIRO: No, Star Wars Isn’t Failing Because Of Hateful Trolls. It’s Failing Because Kathleen Kennedy Has Done A Garbage Job.

As Ace of Spades writes, “I do not expect Star Wars fans will enjoy being called sexist, racist, backwards and deserving of eternal defeat from the company that hopes to sell them tickets in the future. Hey bigots, racists, sexists and manbabies, buy tickets for our movies or else.”

Get woke, go broke. Insulting the audience worked out just swell for both Lady Ghostbusters – and Lady Clinton.

GET WOKE, GO BROKE: Over Two Thirds of TBS Advertisers Absent Week After Samantha Bee’s Ivanka ‘Cu*t’ Slur.

GET WOKE, GO BROKE: SJW Disney’s Soylo* Could Lose $50 Million, or Even $80 Million.

The film is projected to stall out at $400 million total global ticket sales, making it the weakest performer of any Soy Wars movie.

Also, it was very expensive — firing the original directors Lord and Miller after they had already shot 70-85% of the film, and then bringing in Ron Howard to re-shoot the same material all over again, might have ballooned the movie’s costs to $250 – 300 million, and that doesn’t even include prints and marketing, which generally equals the cost of the actual film. So the total cost would be $500 to $600 million, using that rule.

Given the huge cost of this film, though, prints and marketing probably cost less.

Still — something north of $400 million, surely.

I really hope that a Hollywood journalist is writing up the full train wreck that happened to Solo and its predecessor, increasingly “woke” Kathleen Kennedy-era Star Wars movies. In the hands of the right author, there’s a book worthy of Julie Salamon’s The Devil’s Candy, which brilliantly explored how the perfect storm of hubris, PC, bad screenwriting and bad casting destroyed the movie version of Tom Wolfe’s The Bonfire of the Vanities.


* Classical reference.

GET WOKE, GO BROKE: ‘Solo’ Will Lose $50M-Plus in First Defeat for Disney’s ‘Star Wars’ Empire. Weird that a film with a female director producer and a lot of social-justice points didn’t make a lot of money.

What longstanding American institution will be the next to fall to dumb politically-woke remaking? Well. . . .


GET WOKE, GO BROKE: Deflated: NFL popularity at new low, just 3 in 10 are ‘favorable.’

The National Football League has done nothing to recover during the off season from it’s miserable popularity ratings that are now at the lowest ever.

Rocked by the issues of players taking a knee during the playing of the National Anthem, overly long games, and scandalous players, just 35 percent say they have a favorable view of “America’s sport.”

What’s more, only 15 percent called the NFL a “top interest,” and 37 percent said that they are “Not at all interested” in the games. . . .

In August of last year, Winston surveys put the approval rating of the NFL at 57 percent. In September, it had dropped to 44 percent favorable.

YouGov’s poll did find support for the new NFL policy on taking a knee. Under that rule, players who protest will be fined, though they can now stay in the locker room instead.

However, the public is still evenly split on the issue overall.