February 27, 2006
Maybe you’ve heard: Blogs are a vanishing fad — this year’s digital Pet Rock. Or a business bubble about to pop. Or a sucker’s bet for new-media fame seekers.
Recent weeks have seen the rise of a cottage industry in Whither Blogging? articles. New York magazine cast cold water on newly minted bloggers’ dreams with an examination of the divide between a handful of A-list blogs and countless B-list and C-list blogs that can’t get much traffic no matter how hard their creators work. Slate’s Daniel Gross spotlighted signs that blogs may have peaked as a business. And a much-discussed poll from Gallup concluded that growth in U.S. blog readers was “somewhere between nil and negative.” From there it was off to the races, with all manner of commentators weighing in, led by the Chicago Tribune, which smirked its way through an anti-blogging editorial that got Mr. Gross’s name wrong while taking odd potshots at Al Gore and snowboarding.
Reports of blogging’s demise are bosh, but if we’re lucky, something else really is going away: the by-turns overheated and uninformed obsession with blogging. Which would be just fine, because it would let blogging become what it was always destined to be: just another digital technology and method of communication, one with plenty to offer but no particular claim to revolution.