KIM DU TOIT’S National Ammo Day website has received over 4 million hits since it was started three weeks ago, Kim reports. Pretty impressive. By way of comparison, MSNBC’s Rachel Elbaum seems to be impressed that the antiwar ANSWER website gets 100,000 visitors per week — less than a tenth the traffic.

Perhaps MSNBC will do a story on Ammo Day next.

UPDATE: By way of comparison with ANSWER, my sitemeter counter shows 92,180 pageviews and 73,125 visitors so far today (it’s just before 11:00 pm).