SOME VERY IMPORTANT BREAKING NEWS: So, perhaps sensing vulnerability on the part of Chick-Fil-A, McDonald’s is testing out a chicken sandwich of its own in the Knoxville area. Naturally, for the sake of you, dear readers, I had to give it a try. The presentation in a cardboard box was standard McDonald’s. The sandwich was hot, fresh, and not the least bit squshed. It actually tasted quite good: Hot, juicy, very real, non-processed-seeming chicken breast with lots of flavor. It came with just a bit of mayo and lettuce and tomato. (I got the “deluxe;” the regular version comes with just pickles.) Honestly I thought it was at least as good as a Chick-Fil-A, though to be honest the fried chicken sandwich was never one of my favorites. Between this and Popeye’s, Chick-Fil-A is facing double-barreled competition in its core product. But at least they have a lot of customer loyalty and goodwill to fall back on.

Photo: My actual sandwich, pre-eating.

Okay, not as much fun as the 2004 ketchup-blogging, but that was the elegant blogging of a more civilized age.