December 4, 2019

PELOTON RESPONDS TO AD CRITICISM, SAYS IT’S ‘DISAPPOINTED IN HOW SOME HAVE MISINTERPRETED’ THE SPOT.

C’mon — national ad buys are focus-grouped to death. Peloton had to know they’d get this response, and released the ad to generate buzz by tweaking the hair-trigger response of the social media outrage mobs. See also: Nike, Disney, and the rest of Hollywood.

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