June 15, 2019

AND THE ANSWER IS NONE. NONE MORE WOKE: Emma Thompson’s Woke Late Night Grabs Gold In Victimhood Olympics.

UPDATE: “Unexpectedly,” Late Night didn’t grab the gold at the box office this weekend, either — despite Amazon spending nearly $50 million promoting the film:

Amazon’s Late Night, another misfire in the indie female cinema space with $4.7M after the studio spent $13M for the pic at Sundance, and from what we hear, another $35M in marketing. Poor results for a film with good exits of a B+ CinemaScore and an 80% on PostTrak from the core female 25+ audience, who showed up at 52%. Amazon observed weeks ago that Late Night was going to tank on tracking, with a $4M-$5M opening. They attempted to shift at the last minute by bowing the film in NY and LA last weekend, and notched the best specialty release theater average opening of $61.5k to date this year. Even though Amazon largely respects theatrical windows (that’s going to change with its awards season push for another Sundance pick-up,  The Report, this fall),  if you think about it, Late Night is an advertisement for Amazon Prime, because that’s the end game for this Mindy Kaling Working Girl comedy. It may also be one of the key reasons why people aren’t rushing out to it.

No, as Christian Toto notes in above, there are all sorts of reasons why people aren’t rushing out to see it.

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