THIS SEEMS LIKE A MARKET SECTOR WHERE SUPPLY ALREADY EXCEEDS DEMAND: A new anti-Trump publication is the last thing conservative media needs.

What if we had a center-right publication, broadly in favor of globalized free trade and deregulation and hawkish on foreign policy, whose columnists really hated President Trump, even when he does things they otherwise agree with, like spit in Vladimir Putin’s face?

But The Washington Post already exists, you say. Exactly. Which is why I cannot figure who the audience for Steve Hayes and Jonah Goldberg’s new journalism project is supposed to be. According to Axios, the former editor of The Weekly Standard and the founder of National Review Online are “seeking investors” for “a reporting-driven, Trump-skeptical” conservative periodical.

Of course they are. “Generic white #NeverTrump conservative” is already the most overrepresented type in American media. There are approximately 200 of these people in the United States, and every single one of them has a column in a major newspaper and a book about why Drumpf is the logical and polar opposite of certain ideals supposedly embodied in whatever Tocqueville quotes their research assistants have just pulled up for them.

Harsh, but fair.