February 12, 2019

PLASTIC SURGERY TO ACHIEVE “Internet Celebrity Face.” “Chinese parents and teachers tell children to focus on their studies instead of their appearances — in many schools, students must cut their hair to shoulder length or shorter, leave their jewelry at home, and wear baggy uniforms. But China’s youngest, ‘post-’00,’ generation — those born after 2000 — has already internalized that appearance is key to getting ahead in life, says Liu Di, CEO of Gengmei. ‘Post-’00s and students are living in a time when connecting with strangers is very important [due to social media and social mobility], and becoming more attractive can help them gain more social acceptance.’ And to them, nice clothes and cosmetics don’t cut it.”

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