September 4, 2018

KAEPERNICK SACKED IN END ZONE, OPPOSITION SCORES SAFETY: Nike Makes Kaepernick Face Of Brand, Nike Shares Fall.

On Monday, the new face of Nike’s 30th anniversary “Just Do It” campaign was unveiled, and NFL fans will have no problem recognizing him: Colin Kaepernick, who started the protest movement back in 2016, when he declared, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.”

In early trading Tuesday, Nike’s shares dropped by nearly 4 percent, “the biggest intraday slide in five months,” Bloomberg reports. “Nike shares slipped as much as 3.9 percent to $79 as of 9:31 a.m. Tuesday in New York — the biggest intraday slide in five months. They had climbed 31 percent this year through Friday’s close.”

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Yahoo Sports’ Charles Robinson reported Monday that despite Kaepernick having a deal with Nike since 2011, prompted by “interest from other shoe companies,” Nike worked out a new, far more extensive contract with Kaepernick. The deal is a “wide endorsement,” Robinson reported, a “star” deal, which will include royalties. The former QB will have “his own branded line,” including shoes, shirts, jerseys, and more.

Hey, what about socks?

San Francisco 49ers quarterbacks Blaine Gabbert, left, and Colin Kaepernick (7) stretch during NFL football training camp, Wednesday, Aug. 10, 2016, at Kezar Stadium in San Francisco. (AP Photo/Ben Margot.) Click to enlarge image.

In the crowded marketplace of athletic apparel, presumably Nike’s overnight transformation from selling an apolitical product to “woke sneakers” for the SJW set is a brand strategy similar to the reason why late night TV aims hard left, as described by Robert Tracinski of the Federalist:

This is also my theory about the big entertainment awards shows like the Oscars and the Emmys. If the big, broad, general audience you used to have is gone, and deep down you think it’s never coming back, then why not make a harder bid for the loyalty of the smaller audience you’ve got left? In a time when the entertainment industry is (or thinks it is) a one-party state with no dissenters, you had better echo that politics back to your base.

What were once cultural institutions with a broad, bipartisan audience are becoming niche players with a narrow fan base. They no longer view partisan politics as a dangerous move that will shrink their audience. Instead, they’re using partisan politics as a lure to secure the loyalty of their audience, or what is left of it. Not that it’s going to work over the long term, because people who want to have their biases confirmed will just watch the five-minute YouTube clip Chris Cillizza links to the next day.

And no doubt, as with ESPN’s own descent into a collective of SJWs with an occasional passing interest in sports, Nike decided to listen to the loudest voices on social media, rather than football fans at large:

Clay Travis’s new book, Republicans Buy Sneakers Too, is due out on September 25. Note the football player on the cover.

UPDATE: Kaepernick won’t stand for the flag but he’ll bow down to the Nike dollar? So much for ‘sacrificing everything.’

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